Assistant Direct Marketing Manager

Posted by NL Recruitment

Assistant Direct Marketing Manager

City of London, London Check commute

Up to £36000 per annum

Contract

NL805-40485-2

About the organisation

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Job Description

Our client, a large and international, well-known welfare charity, is looking for an Assistant Direct Marketing Manager for a fixed-term contract of 6 months, with a possible extension to 9 months.

As the Assistant Direct Marketing Manager, you will be supporting the Direct Marketing managers in running a team that manages the recruitment and retention of new and existing donors to the charity through complex, high volume and multi-channel campaigns.

The Direct Marketing team is responsible for inspiring people to support the charity through face-to-face, print, digital and broadcast media, and developing and deepening those relationships through telephone, digital, mail and legacy communications.

Responsibilities include:

  • Oversee operational management of the day-to-day development and execution of direct marketing campaigns, using a variety of media and propositions, including supporter-centric appeals.
  • Work closely with DM manager to develop and deliver an integrated direct marketing strategy capable of delivering year-on-year growth
  • Line-manage campaign managers and ensure they are effectively trained
  • Develop and manage expenditure budget
  • Source and manage relationships with external agencies (such as fulfilment agencies, printing agencies, professional fundraising organisations, media agencies etc.)
  • Liaise with internal teams to investigate and recommend new fundraising and testing opportunities

Essential Requirements:

  • Excellent knowledge of a range of direct marketing and digital fundraising channels and techniques (including print-based recruitment (door drops, inserts, press), face-to-face fundraising or telephone fundraising)
  • Strong working knowledge of line management
  • Outstanding negotiating skills - both with internal colleagues and external suppliers
  • Excellent numerical and analytical skills with proven ability to analyse and interpret results, translating this analysis into action, data analysis, trends and KPIs
  • Proven and significant experience of creating and managing a range of direct marketing campaigns to a national audience

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