Up to £50000 per annum
Job description

Email Marketing Platform Manager (Engaging Networks), joining an International Charity, based in Central London. Open to remote or hybrid working.

Extensive experience of Email Marketing Platforms, Engaging Networks or MailChimp, DotDigital, Dotmailer, Salesforce Marketing Cloud, Blackboard? Experience of project managing, imbedding and integrating digital marketing platforms, with a strong grasp of data management?

Due to a new global strategy and ambitious growth plans, with a key focus on driving forward the digital marketing strategy, it's an exciting time to join the team!

As the Email Marketing Platform Manager (Engaging Networks), working across the organisation and closely with fundraising, you will drive forward the digital marketing strategy by imbedding and integrating the digital marketing platform Engaging Networks with internal systems, optimising data processes, supporting teams to create and optimise donation page performance. Supporting key stakeholders by building a framework they can use to enable end to end delivery within Engaging Networks, also developing internal knowledge and skills around the use of the platform.

  • Oversee Engaging Networks, ensuring planning, data processes, compliance, management of supporter data, and results reporting are consistent and of a high standard
  • Technical lead on implementation of automating of Engaging Networks activity with the Database Manager
  • Responsible for ensuring systems are in place to report KPI's, and teams have the tools to ensure all campaigns are analysed
  • Set up user friendly, 'easy editor 'email templates in Engaging Networks and rolling out delivery to teams
  • Technical support to Campaign Managers to deliver the CRO testing programme on EN donation pages, helping to build new forms and split tests and ensuring they can be tracked and reported on
  • With the Insight team, ensure alignment on email marketing data and the reporting dashboards and ensure accurate and effective data management processes are in place
  • Scope needs for Engaging Networks and design, establish and communicate recommended ways of working within the platform

We are looking for you to have previously worked in a similar role, with demonstrable experience of:

  • Managing email marketing systems (Engaging Networks or MailChimp, DotDigital, Dotmailer, Sales Force Marketing Cloud, Blackboard).
  • Understanding of data handling, data specs with the ability to create process flows & SLAs
  • Experience working to a project management framework
  • In-depth knowledge of integrating an email platform with Google Analytics, Google Tag Manager and tracking parameters
  • Working with digital and data teams to integrate systems and maximise reporting capabilities
  • Proven understanding and experience of optimising reporting, analytics and tracking within an email marketing system
  • Demonstrable experience of coding for HTML and CSS and able to make fixes to backend of an email marketing platform and donation forms
More about NL Recruitment

Whether you’re a charity or someone who wants to work in fundraising, choosing the right recruitment company to represent you is incredib... Read more

Posted on: 29 June 2022
Closed date: 06 July 2022 at 18:16
Job ref: NL000045964973
Tags: Marketing, Digital