SL6, Maidenhead
£36,000 - £41,000 per year
Permanent, Full-time
Job description

The National Rheumatoid Arthritis Society (NRAS), established 20 years ago, is a dynamic and innovative patient organisation which is well known and respected in the field of rheumatology, not only in the UK but across Europe. NRAS is looking for a talented and experienced, creative Digital Marketing Manager. The Digital Marketing team are key to the continued success and growth of NRAS. They sit within the wider Fundraising, Marketing, Membership and Data directorate and work collaboratively with the service delivery teams to provide the best possible end user experience for our multiple audiences.  Our audiences and beneficiaries include members, the wider RA public, supporters, volunteers, influencers, rheumatology and primary care health professionals etc., and our digital marketing strategy is vital in our ambition to increase the reach of the organisation, expand the use of our vital services and drive donations/income.

This position reports to the Director of Fundraising & Marketing.

Main Remit of the Role

  • Oversee the digital marketing function at NRAS which includes our two websites, (NRAS and JIA), email marketing, online advertising, social media
  • Create and implement a digital marketing strategy to raise awareness of NRAS and its work to broaden its supporter base and engage a wider audience
  • To oversee the organisation’s websites and their ongoing design and development, working with all teams to ensure they are kept updated and refreshed
  • To contribute to the strategic planning of the organisation’s external (and internal) communications
  • Working with teams to deliver innovative digital marketing solutions that meet business and audience needs
  • Look externally for digital marketing trends, sharing this knowledge internally and set best practice standards for digital marketing at NRAS
  • Support the development of new, innovative solutions to offer NRAS beneficiaries, working with internal and external stakeholders
  • Work with external stakeholders who provide services to support the technical elements of the website (facilitating donations/payments/shop/integration with our database – Salesforce)
  • Work with our Data Manager on digital projects which involves use of Salesforce to support our email marketing activity
  • To manage a team of 2 (Digital Marketing Officer, Digital Marketing Assistant)

Key Responsibilities:

Social Media

  • Create and implement social media campaigns as necessary, in partnership with the Director of Fundraising & Marketing
  • Work with the SMT and Director of Fundraising & Marketing to ensure digital marketing activity is reflecting the various strands of work being undertaken at any time
  • Liaise with various teams and implement paid social media campaigns based on their requirements
  • Optimise campaigns, ensuring that creative and messaging resonates with our online audiences and is impactful in achieving objectives
  • Work as part of the steering group for our large-scale awareness raising campaigns to pull together ideas, plans, execution and success measurements.
  • Measure our impact on social media and use this to inform further planning and strategic decision making
  • Assist with the delivery of digital projects from other internal stakeholders

Website Optimisation

  • Ensure the NRAS website and the JIA Website are kept updated and refreshed by allowing others the ability to update the website in a organised manner
  • Work with the website developer and our Salesforce Partner to ensure functionality of the site is optimised and working efficiently
  • Ensure that our website is integrating effectively with our database
  • Monitor activity on the website via Google Analytics to set benchmarks and contribute to monthly reports
  • Measure the reach and impact of our website and make recommendations for improvements
  • Creation/optimisation of data capture forms through Form Assembly

Email Marketing

  • Work with Marketing & Communications Officer to plan, create and implement effective email campaigns using Pardot (our marketing automation tool)

Online Advertising

  • Work with an external agency to optimise our Google Ads grant
  • Scope out the need and recruit a digital marketing agency, specifically looking at PPC, SEO, Media Buying and Conversion Tracking
  • Have an understanding of attribution analysis and the benefits it can bring when tracking campaigns

Other Duties

  • Develop and implement a digital marketing strategy
  • Manage the digital marketing budget
  • Any other duties as requested by the Director of Fundraising & Marketing
  • Some travel (UK based) with occasional overnight stays
  • Occasional out of hours working, including weekends

Qualifications and Skills

Qualifications

  • Degree level - Desirable: Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience / Salesforce ADM201

Experience

  • Demonstrable online and social media experience
  • WordPress
  • Salesforce and integration with website functionality
  • Implementation of a digital marketing strategy and campaign development
  • Email marketing using any mass email platform such as Mailchimp, Pardot, dotdigital Engagement Cloud

Desirable:

  • Development of new websites
  • Agency management experience specifically looking at PPC, SEO, Media Buying and Conversion Tracking
  • Attribution analysis
  • Marketing automation

Knowledge and Skills

  • Excellent written and oral communication skills
  • Proficient use of Adobe creative suite
  • Proficient use of social media platforms e.g. Twitter and Facebook
  • Use of content management systems
  • Knowledge of HTML & CSS
  • Proficient use of databases
  • Use of Form Assembly, Spout social, Pardot
  • Digital end-to-end supporter journeys

Personal Circumstances & Attributes

  • Ability to work under pressure and to deadlines
  • Highly motivated and committed
  • Team player
  • Willingness to travel and work out of hours when required
  • Strategic thinker
  • Full driving licence and car owner

If you feel you do not meet all the requirements but believe you meet a high proportion of them please apply for the role.

We offer a 35 hour working week with flexible and remote working. 32 days holiday including bank holidays. 

 

 

Application Instructions

Please apply with a covering letter and your CV.

More about NRAS
About
NRAS

The National Rheumatoid Arthritis Society (NRAS), is the only patient-led organisation in the UK specialising in rheumatoid arthritis (RA) and ... Read more

Posted on: 12 May 2021
Closed date: 31 May 2021
Job ref: nras-dig-mkmgr
Tags: Digital

The client requests no contact from agencies or media sales.