London, Greater London (Hybrid)
£29,500-£33,245 plus home working or London weighting allowance
Permanent, Full-time
Job description

Are you looking for a role within an organisation where the work you do makes a real difference to people’s lives? Are you looking to develop your fundraising experience with a sector-leading team? If the answer is yes then our Senior Legacy Engagement Fundraiser role could be for you.

Every childhood is worth fighting for. This is our belief. We all share it. And it drives our Fundraising team to get out there and bring in the funds we need to protect children and prevent abuse. Join us as a Senior Legacy Engagement Fundraiser, and get more people involved in change that means everything.

We’re currently looking for an experienced, innovative and enthusiastic individual to join our Supporter Development Team to develop a mass-marketing legacy Nurture and Retention Programme.

This is an exciting time for legacy fundraising at the NSPCC as we have huge ambitions for income growth in the coming years. The Senior Legacy Engagement Fundraiser will play a major part in really driving forward our programme of change:

  • Lead on a mass-marketing Legacy Nurture and Retention Programme
  • Launch, extend and enhance our legacy supporters welcome and conversion experience
  • Develop legacy retention to ensure varied and positive communication over the long-term
  • Develop and implement a range of creative communications that contribute positively towards donor satisfaction via direct mail, email and telephone
  • Build and maintain excellent relationships with internal stakeholders to help develop and implement the evolved Legacy Nurture and Retention Programme
  • Manage journey and engagement campaigns from creative conception through to monitoring performance
  • Represent the team at operational meetings
  • Budget, forecast and cost manage legacy journeys and engagement communications

Ideally you will have legacy marketing experience in the charity sector. Applicants with experience of engagement and loyalty communications within an Individual Giving context will also be considered.

We’re looking for somebody who can write a great creative brief, manage an agency, review public facing copy and write reports. You should have demonstrable knowledge of the principles of donor / customer loyalty, data management and of executing outbound communication projects including direct mail. Prior knowledge of building and sending emails through software like Adestra or Campaigner would also be useful.

This is a real opportunity to make a difference to children’s lives, but we also like to reward people by offering a great working environment, being part of a friendly and supportive team, and offering stimulating and challenging work, with plenty of development opportunities.  We offer a variety of rewards and benefits including generous annual leave, employee benefits and assistance programme, pension and life assurance schemes. 

Join us at this exciting time and you’ll become part of an expanding team that cares about the work they do and the people they work with. You’ll discover opportunities to grow, along with challenges and a shared purpose that’ll bring the best out in you. And you’ll get to find your own way to make a difference that means more, and that impacts millions of young lives. We want to ensure roles are accessible and inclusive of everyone, which is why the NSPCC offers a high degree of flexibility around ways of working.

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

Refreshed on: 20 July 2022
Closed date: 24 July 2022 at 00:00
Tags: Project Management, Business Development