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The primary responsibility of the Digital Marketing Manager is to maintain, optimise and develop the OA’s online presence across web, social media and other online channels with the aim of enhancing the OA’s online profile amongst its target audience, increasing awareness of and participation with its services and supporting its income generating capability.
Manage and Optimise the OA’s Online Presence. Ensure that the OA maintains an effective, integrated online presence across web, social media and other online channels that support the activities of the OA’s departments and its income generating capability, as well as enhancing its profile and the awareness of the OA amongst its target audience.
Plan, Develop and Implement Online and Digital Initiatives. Participate in the planning and implementation of new online and digital initiatives either in support of the OA’s marketing plans, or its wider business objectives, collaborating with other departments and third party suppliers as required.
Support Development and Delivery of OA’s Marketing Plans and Campaigns. Contribute to the development and delivery of the OA’s marketing plans and campaigns, advising on the most effective use of online and social media channels, and proposing ways of enhancing or exploiting the OA’s online presence.
The post holder may be required to carry out other duties that are reasonably to be considered within the scope and purpose of the job and aptitudes of the job holder.
Qualifications / Skills / Knowledge