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Communications and Engagement Manager

Remote
£30,000 - £32,000 per year
Full-time
Permanent
This job is closed.
Job description

Role: Communications and Engagement Manager

Hours: 37.5 hours per week

Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London

Reporting to: Director of Brand and Digital

Benefits: Flexible working arrangements, 28 days of annual leave + 1 day for your birthday, pension scheme.

Key relationships: Digital Marketing Manager. External relationships with key agencies and partners.

Salary: £30,000-£32,000 per annum.

 

Are you a talented copywriter who can work at pace to create compelling digital content and engage vibrant online communities? Do you make the most of emerging social media and digital trends? If so, there’s an exciting and vital role waiting for you where you can make a difference in our global community. 

 

About Overcoming MS

Are you looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?

At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices alongside medication benefit physical and mental health.

Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.

Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information comes from a reliable source so they believe in it and adopt the changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.

Job Description 

The role holder will create effective communications and engagement to support the charity’s work. You will drive positive two-way engagement through our digital channels. Your work will support organisational priorities, driving reach, community engagement and donations.   

You will join a fast-paced and highly capable team where you’ll have the support to make an impact. The role will showcase the organisation’s work and impact on our community while driving positive online interactions with our diverse and vibrant community. To join us, you will be a talented copywriter and content creator, passionate about engagement, and digital and social media trends.

Key responsibilities include:

Communication and campaign creation

  • Drafting digital communication and engagement plans to deliver results. 
  • Crafting exciting, creative, energetic, simple communications which drive action.
  • Working to support colleagues and audiences. Working with stakeholders to ensure communications are planned and delivered at the right time to meet their needs.

Using results to drive change

  • Using insight to inform new plans. 
  • Monitoring and evaluating impact by using analytics to maximise effectiveness. 

Copy creation 

  • Using your strong written and verbal skills to curate and manage high-quality, consistent content across all our delivery platforms: social, Live Well Hub, web, email and PR.
  • Interviewing members of the community and creating engaging content from their stories.
  • Generating press releases to drive coverage and awareness and raise the profile of campaigns.

Social media

  • Leading on building our impact and engagement on social media with our audiences, in line with our objectives, including supporting engagement campaigns and fundraising. 
  • Ensuring that we are using the best tools and techniques by staying up-to-date with trends.
  • Monitoring social media, ensuring prompt and accurate responses to enquiries. 
  • Using analytics to constantly optimise our social media impact. 

Email

  • Developing content for email marketing, including for fundraising and events campaigns.
  • Optimising email by A/B testing content to maximise performance through design and content improvements and creating triggered email sequences to build our message. 
  • Using audience segmentation and personalisation to support campaigns.
  • Using analytics to identify ways to constantly optimise our email impact. 

Website content plus content SEO

  • Overseeing content development for the website and checking existing content so our website is kept up-to-date, engaging, and on brand.
  • Ensuring web content is optimised for SEO and usability, training staff on best practice.
  • Leading team efforts to enhance the website as an engagement tool. 
  • Using analytics to identify potential content changes.

Engagement

  • Acting as the digital community lead for engagement of our online communities on social media and the Live Well Hub, including guiding team members to follow best practice.  
  • Supporting online events and driving positive engagement opportunities.
  • Responding proactively and appropriately to online messages and comments.
  • Engaging and participating in online community groups and discussions beyond our channels.

Brand communication

  • Ensuring all activity aligns with brand priorities.
  • Championing on-brand messaging. Acting as a trusted expert on brand tone of voice. 
  • Ensuring all media and communications guidelines/policies are followed and kept updated. 
  • Sharing best practice with the wider organisation and continuing professional development. 

Creative skills

  • Generating and developing creative and innovative ideas with a good eye for brand, design, film and photography.
  • Creating engaging collateral through software such as Canva, Photoshop or Indesign.
  • Editing small amounts of audio or video (desirable).

Essential skills:

  • High energy, with the ability to work at a fast pace, with a proactive, creative and flexible approach.
  • Self-motivated with the ability to work effectively and autonomously from home while working collaboratively and building relationships as part of a tight-knit team. 
  • A keen eye for detail with a consistently high quality of work output.
  • Highly organised, able to manage a content schedule, and plan and deliver digital campaigns. Able to prioritise work across multiple projects to meet deadlines.
  • Demonstrable experience in developing, leading and executing high-quality, effective communications and engagement strategies that achieve desired results.
  • Excellent writing, editing and communication skills for social media, web, email and PR.
  • An understanding of how communications affect and engage audiences.
  • An ability to communicate in an inclusive way with diverse audiences.
  • Experience in managing and optimising website content, with strong on-page SEO skills.
  • Confident using tools like Dot Digital (email) and Loomly (social scheduling).
  • Able to flex hours and work outside normal hours where needed to cover events (time off in lieu will be provided).
  • Familiarity with Google Analytics, and digital monitoring tools.

Desirable skills:

  • Interest in wellbeing (desirable).
  • Experience working in a charity (desirable) and partnering with other charities (desirable).
  • Skills in creative content development, such as audio, video and photo editing, ideally using Adobe Creative Suite (desirable)
  • Ability with Search Console (desirable)
     

Working location

You are comfortable working remotely as part of a small team and happy to travel occasionally to London or other central locations for meetings.

What can we offer you?
Our staff benefits include:
• 28 days annual leave plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme

How to apply

Please send your CV and a covering letter detailing how you meet the essential skills.

Please apply ASAP - applications to be reviewed as they are received with final reviews on Tuesday 10th September.

We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.

No agency contact, please.

 

Posted by
Overcoming Multiple Sclerosis View profile Organisation type Registered Charity Company size 11 - 20
Posted on: 03 September 2024
Closed date: 17 September 2024 at 17:00
Tags: Communications, Digital

The client requests no contact from agencies or media sales.

This job is closed.