Dublín, Irlanda
Competitive for the sector
Permanent, Full-time
Job description

About Oxfam

Oxfam is a global movement of people working together to beat poverty for good. Around the globe, we work to find practical, innovative ways for people to lift themselves out of poverty and thrive. Together we save lives and rebuild communities when disaster strikes. We also speak out on the big issues that keep people poor, like inequality, climate change and discrimination against women. Oxfam Ireland is one of 20 independent affiliates working as one in more than 90 countries.


At Oxfam Ireland, we work with people affected by poverty and injustice, supporting their empowerment to exercise their human rights and take control of their lives. Supported by people across the island of Ireland for over 60 years, we are an independent, secular and not-for-profit organisation.

We have shops across the island of Ireland, offices in Belfast and Dublin, and 1,500 volunteers who are delivering real change to the lives of people affected by poverty. From our volunteers in Dublin and shops in Down to our programme teams and our partners all over the world, we work together with resilient people to achieve our vision of a just world without poverty.

People like the child who wants to go to school; the mother who needs healthcare for her baby; the farmer who sees climate change wipe out his crops and livestock; the women whose voices need to be heard in the decision-making process; the young people whose lives could be transformed with business training, the family that has lost everything in a natural disaster.

We respond to humanitarian emergencies around the world – wherever they happen. We help people to help themselves and build a brighter future through our long-term projects. We campaign nationally and internationally on issues ranging from the arms trade to women’s rights, inequality and climate change.

Last year, Oxfam Ireland reached over 8 million people; affecting positive change in their lives. We believe in a world where people can influence decisions that affect their lives, enjoy their rights and assume their responsibilities as full citizens of a world in which all human beings are valued and treated equally.

Everyone has a right to realise their potential, and to live free of poverty in a secure and more equitable world. We believe that with the necessary action and political will, this world is possible. People have a right to life and security; to a sustainable livelihood; to be heard; to have an identity, and to have access to basic social services.

About the Candidate

We seek an enthusiastic and innovative fundraising and marketing leader who has experience of creating and delivering innovative plans for income generation and who will empower the fundraising and marketing teams to achieve ambitious fundraising, philanthropy and marketing programmes.

As Director of Fundraising and Marketing you will report to the CEO as part of the organisational senior leadership team. You will also work closely with the Board and chair the internal fundraising steering committee.

To deliver in this role you will require an extensive track record of developing and implementing strategic plans to achieve income growth across sustainable fundraising channels to generate funds.

This is an exciting opportunity for a proactive, successful fundraising specialist with a growth mindset and a customer-centric approach, and who will be responsible for driving a high-performance culture of accountability in teams.

You will bring significant lengthy experience of planning, executing and evaluating fundraising programmes, recommending investment plans and overseeing budgets, KPIs and ensuring decision-making based on data and analytics.

You will be an expert networker and relationship builder, and eager to build the organisation’s brand across the island of Ireland. You will contribute at a strategic level to the global Oxfam confederation and enjoy peer relationships across the 20 affiliates and many countries and regions.

Purpose of the role

We are at an exciting phase in our organisational development, with ambitious growth plans nationally and internationally. We have invested in people and systems and our volunteer Board has endorsed our innovative new plans. A key pillar of our new strategy is income generation, and the role of Director of Fundraising and Marketing will play a significant leading role in helping Oxfam Ireland achieve its income targets.

The role of Director of Fundraising and Marketing will oversee a function that includes Supporter Engagement teams (Regular Giving, Telemarketing, Direct Dialogue & Customer Relationship Management), Corporates & Events, Single Giving and Marketing. The Fundraising and Marketing function has a headcount of approximately 35 staff, including 4 immediate direct manager reports. 

Job Responsibilities

  • Accountable for the planning and development and the teams overseeing the implementation and evaluation of Oxfam Ireland’s all-island fundraising and marketing strategy to include new products, new markets and new donors.
  • Ensure growth in fundraising from the public through building brand recognition, brand partnerships and marketing initiatives in collaboration with key stakeholders.
  • Lead dynamic all-island fundraising and marketing teams to drive strategy implementation and maximise revenue growth.
  • Establish clear individual performance objectives, goals and timelines and provide coaching and leadership to enable the team to deliver their goals.
  • Set, track and report on targets through various channels, ensuring consistent flow of accessible information to stakeholders.
  • Partner with International Programme Department to deliver a constant supply of relevant content and ensure a strong pipeline of programmes for a variety of audiences.
  • Partner with finance department to deliver financial controls, reporting and analysis to the Leadership Team and Board.
  • Partner with Director of Public Affairs to deliver seamless communications, content, digital and brand management.
  • Develop strong external networks and relationships to support delivery of philanthropic programmes in partnership with the Board and the Leadership Team.
  • Track and monitor external developments to identify emerging opportunities and gaps in order to course-correct strategy if appropriate.
  • Contribute to the development of organisational strategy and bespoke organisational projects as required by the CEO.
  • Contribute to the strategic fundraising leadership team of Oxfam International and ensure teams are also engaged to leverage opportunities and broaden relationships, particularly with Oxfam GB.
  • Accountable for ensuring the effective implementation, management and monitoring of organisational policies within areas of delegation, including for data protection and those relating to all relevant legislation in both ROI and NI; and ensure fundraising systems infrastructure is developed as required.


  • Eager and required to adhere to Oxfam’s principles and values (click here) as well as the promotion of gender justice and women's rights (click here).  
  • Understanding of and commitment to adhere to equity, diversity, gender, child safety and staff health and wellbeing principles.
  • Carry out any other duties within the scope and purpose of the job as required.

Person Specification


  • Minimum of 5 years demonstrated progressive fundraising leadership experience.
  • Minimum 5 years’ experience in leading and coaching high-performing teams, setting and monitoring clear targets and KPIs and continually tracking progress, with demonstrable evidence of course-correcting where required.
  • Demonstrable track record of delivering sustained revenue growth.
  • Experience in strategic planning, strategy execution and evaluation, with significant budget. development and financial management experience.
  • Demonstrable experience in marketing and the development of brand, audience and messaging relating to income generation strategies.
  • Demonstrable proficiency in data management tools and deriving business intelligence and insight from analysis.
  • Demonstrable record of evidence-based decision-making based on fundraising analytics, including for the digital landscape.
  • Proven ability to think and act strategically, translating concepts into effective action plans.

Qualifications & requirements

  • Eligibility to work in Ireland and UK.
  • Strong commitment to Oxfam’s mission and values.
  • This senior position requires national and international travel as a necessary component of the role.
  • Availability to work flexible hours including occasional weekend work.

Key Attributes

  • Ability to work in a matrix manner with senior key stakeholders.
  • Ability to build a culture that is positive, supportive, innovative and results focused.
  • Capacity to lead and oversee complex change processes across diverse teams.
  • Ability to enhance financial resources.
  • Analytical and conceptual thinking skills.
  • High level planning and project management skills.
  • Excellent influencing, representational and negotiation skills.
  • Entrepreneurial flair, initiative and dynamism.
  • Accountability and responsibility as a senior manager and leader.
  • The ability to motivate staff.
  • Excellent interpersonal skills.
  • Understanding of and commitment to Oxfam Ireland's development philosophy, principles and objectives.
  • Understanding of and commitment to adhere to equity, diversity, child safe and staff health and wellbeing principles.
  • Ability to demonstrate sensitivity to cultural differences and gender issues, as well as the commitment to equal opportunities.
  • Ability to demonstrate an openness and willingness to learn about the application of gender/gender mainstreaming, women’s rights, and diversity for all aspects of development work.
  • Commitment to Oxfam’s safeguarding policies to ensure all people who come into contact with Oxfam are as safe as possible.
  • Ability to demonstrate sensitivity to cultural differences and gender issues, as well as the commitment to equal opportunities.
  • Ability to demonstrate an openness and willingness to learn about the application of gender/gender mainstreaming, women’s rights, and diversity for all aspects of development work.
  • Commitment to Oxfam’s safeguarding policies to ensure all people who come into contact with Oxfam are as safe as possible.

Organisational Values

  • Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions.
  • Empowerment – Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty, should feel they can make change happen.
  • Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

Deadline for applications: Sunday 5th January 2020 18:00


Refreshed on: 27 November 2019
Closed date: 01 January 2020
Tags: Fundraising