Pancreatic Cancer UK has expanded rapidly in the last few years, significantly increasing both its own profile and that of the pancreatic cancer cause. The charity has proactively campaigned for earlier diagnosis and significantly faster treatment of the disease - generating major media coverage, increasing our social media footprint and bringing many more supporters to the charity. Pancreatic Cancer UK is firmly positioned as the national charity fighting pancreatic cancer on all fronts: support, information, campaigning and research.
But at the same time, the majority of those newly diagnosed with pancreatic cancer aren’t aware of the organisation, and less than 1 in 4 affected use our comprehensive information services and Support Line. And while our profile amongst Health Care and Medical Research professionals is reasonably high, we know we can do better. More marketing support is needed to enable us to reach the people that need support – and to reach the health professionals that can help us reach them. In addition, our marketing needs to move from a historically product led stance to one that is audience led.
To address these challenges, we are seeking a highly organised Senior Marketing Manager to plan and run our integrated marketing campaigns and day-day marketing activity. They will work with the Marketing & Communications team and other teams across the organisation to shape activity, reach key audiences, and deliver against marketing objectives.
This is a new post in the Marketing & Communications team. The role reports to the Head of Marketing & Communications, and will take responsibility for driving forward the marketing function for Pancreatic Cancer UK, working with other team members and with key stakeholders in Services, Fundraising etc., to develop market plans for priority audiences; manage integrated marketing plans; increase awareness of the charity and its services; and in doing so ensure we can help more people affected by the disease.
This is an extremely exciting opportunity to make a real difference to a rapidly developing charity and an important, compelling but under-developed cause.
The client requests no contact from agencies or media sales.