PAPYRUS is the national UK charity dedicated to preventing young suicide.
DESIGNATION Marketing and Communications Manager
HOURS 36 per week (some planned unsocial hours)
SALARY NJC Scale 27-30 (£30,507 - £32,878) & 5% pension contribution
LOCATION Registered Office, Warrington
RESPONSIBLE TO Head of Marketing and Communications
ACCOUNTABLE FOR Some staff and volunteer supervision
PURPOSE OF POST
The post holder will report to and the Head of Marketing and Communications, helping to champion and manage the PAPYRUS brand and supporting the delivery of our projects and services through developing engaging and targeted content. They will oversee the day-to-day activities whilst developing, inspiring and motivating the Marketing and Communications Team.
Head of Marketing and Communications; Marketing and Communications Team; CEO; Staff and Volunteers; PAPYRUS members and supporters; Press Officer.
MAIN DUTIES AND RESPONSIBILITIES
- Support the Head of Marketing and Communications in implementing the Marketing and Communications Strategy for PAPYRUS
- Supervise and support the Marketing and Communications Team to ensure they are able to conduct their day to day activities
- Proactively search for, curate and share content from appropriate third parties and monitor news and developments within mental health and suicide prevention
- Oversee the tracking of our reach and engagement using insight and analytics tools, including Meltwater, reporting regularly to the Head of Marketing and Communications
- Lead on the management of the charity’s google AdWords account and support Marketing and Communications Officers in the delivery of campaigns, budgets and keyword research
- Report on outcomes from monthly activities including impression share, quality score and other account metrics
- Collate and maintain calendar of key awareness dates whilst considering potential campaigns and activities around key dates and themes;
- Oversee requests from other teams for newsletters, design needs and other communications support and ensure this are monitored for consistency and are in line with our charity’s objectives and messages;
- Provide communications support to other teams within PAPYRUS as required.
OTHER DUTIES AND RESPONSIBILITIES
- Support Press Officer in the management of general press enquiries;
- Identify opportunities to widen our reach and engage with new audiences including industry specific publications;
- Support Press Officer in ‘creating the news’ by understanding key developments and activities within PAPYRUS and championing the work of the charity;
- Develop and maintain strong relationships with journalists and other media outlets and contacts.
Assist with brand management and design
- Overseeing requests from supporters to use our logo to ensure this meets our brand guidance and challenging incorrect use of our assets;
- Support Marketing and Communications Officers in the design of PAPYRUS and managing workload through the use of a design schedule;
- Maintain and update in-house branding and collateral, our image library, stock photography, templates and presentations.
Support with the maintenance of our website and content management
- Support the Head of Marketing and Communications in regularly updating the website with new content or features through the content management system, liaising with web providers where necessary;
- Create comprehensive reports showing the performance of the website, demographic of users, identifying pages that are underperforming and suggesting improvements where needed.
Engage with and support members and stakeholders when required.
Respect confidentiality and manage data according to PAPYRUS policy.
Understand your duties and manage any matters relating to safeguarding of children and vulnerable adults within PAPYRUS policy.
It is the nature of the work of PAPYRUS prevention of young suicides that tasks and responsibilities are in many circumstances, unpredictable and varied. All staff are, therefore, expected to work in a flexible way when the occasion arises and when tasks not specifically covered in their job description have to be undertaken. These additional duties will normally be to cover unforeseen circumstances or changes in work and they will normally be compatible with the regular type of work. If the additional responsibility or task becomes a regular or frequent part of the member of staff’s job, it will be included in the job description in consultation with the member of staff.
It is expected that all PAPYRUS employees understand that our work is confidential and that neither details about those who use its services nor any other PAPYRUS business should be divulged to members of the public. A confidentiality agreement must be signed on taking up this post. Further details are outlined in the PAPYRUS Confidentiality Policy.
The post holder is expected to be familiar with and have regard to the ethos and values of PAPYRUS and work within that framework. He/she must be prepared to operate without prejudice to all who approach PAPYRUS or work with the organisation at any level.
CONDITIONS OF SERVICE
Conditions of Service are broadly in line with those set out by the National Joint Council for Local Government Services. PAPYRUS has a probationary period of 6 months for all posts. Appointment to this post may be subject to satisfactory Enhanced CRB Disclosure and/or completion of Vetting and Barring Scheme checks.
See Person Specification
The client requests no contact from agencies or media sales.