Wakefield, West Yorkshire
£33,000 - £37,000 per year
Permanent, Full-time
Job description

Vacancy:  Marketing Manager

  • Marketing Manager
  • Deadline: we reserve right to close recruitment asap  
  • £33,000 – 37,000
  • Full time (would consider 80% FTE)
  • Permanent 
  • Wakefield, West Yorkshire, with flexible working policy in place  
  • Directorate: Marketing  

About us  

Penny Appeal was set up in 2009 to provide poverty relief across Asia, the Middle East and Africa by offering water solutions, organising mass feedings, supporting orphan care, and providing emergency aid. We’ve come a long way since then and have grown tremendously in the past 11 years!  

We’ve transformed lives and empowered communities, helping to break the poverty cycle and build brighter futures. Over the past few years, our work has expanded and our teams have grown considerably, allowing us to launch new campaigns and work in even more crisis-hit countries. As well as strengthening communities in over 30 countries around the world, we also make it a point to support vulnerable people here in the UK, too.  

Each of our projects are carefully designed to be accessible and effective. They are a wonderful blend of emergency support, short-term relief, and longer-term sustainable solutions. Our way of approaching relief means that we can save lives immediately, improve situations in the coming days and transform communities for years to come.  

At Penny Appeal, people are at the heart of everything we do. Every one of our projects are tailor-made to meet the needs of those we support and benefit as many people in need as possible, in ways that cost our generous donors just a little bit of loose change each day.  


Transform small change into big difference for those who need us most 


Inspired by the universal values of the Islamic faith, Penny Appeal’s mission is to serve all those in need at home and abroad 

Strategic aims: 

Within 5 years - 

  1. Best in class Muslim Charity 
  1. Sunday Times top 100 businesses to work for 
  1. Most recognizable Muslim charity in the world 
  1. Raise over £100 million per annum for good 

Key facts:  

  • We are a British Muslim led charity 
  • Our HQ is in Wakefield, West Yorkshire.  We have approximately 160 staff based in the UK, with many more across the world  
  • UK staff have been working from home for last 18 months, but we are instigating a move back a brand new office in early 2022, coupled with a new flexible working policy   

About the role 

We are seeking creative thinking, bold ideas, exceptional people skills, and an eye for analytics.  Someone who isn’t afraid of hard work, who shares our values and who wants to be part of something extraordinary. We have big ambitions and are looking for a talented Marketing Manager to help us achieve them.  Someone who can lead a team and help us tell the world about the great work that we do: from how we provide lifesaving medical interventions in Syria, to how we help feed Rohingya refugees in Bangladesh, to how we support homelessness in the UK.    

The Marketing Department is undergoing big investment with several new roles being recruited.  We need someone who will help this small but growing team get to the next level, so ultimately the charity can grow and have an even greater impact on the world.   

Key areas: 

1.Manage the day-to-day operational running of marketing activities and effectively line manage the team of Marketing Execs through regular touch points 

2.Strategic planning for success across the team across annual cycles

3.Lead the execution of marketing programs, campaigns, events and fundraising challenges from start to finish, leveraging internal support and driving collaboration

4.Analyse customer insights, trends, market analysis, and marketing best practices to support building successful marketing strategies and plans

  1. Track and report on the effectiveness of marketing campaigns and feedback to senior colleagues regularly

6.Ensure all marketing programs, activities and campaigns have clear objectives, success measures and deliverables

7.Use analytics reporting across multiple platforms to extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics

8.Partner with digital, product, programmes and fundraising to design, test, evolve and nurture new tactics or approaches

9.Lead, inspire and manage the marketing team, empowering them to develop and deliver against functional and organisational objectives

10.Ownership for the successful delivery of the overall marketing plan

About you 

For us, it’s not just what we do, it’s how we do it.  Our values are important to us and we’re looking for people who will live and breathe them.   


  • Level 4 qualification or equivalent experience  
  • Two years management responsibilities within a marketing team
  • Line management experience
  • Understanding of contemporary marketing trends, tools and approaches
  • Able to multi-task and prioritise workload  
  • Superb writing skills  
  • Confidence working online and in the digital environment   
  • Attention to detail  
  • Team player and positive attitude when working with others  
  • Adaptable and flexible in working style  
  • Problem solver  
  • Welcomes diversity  


  • Marketing qualification
  • Knowledge of Islamic financial matters (Zakat, Wakf, Qurbani etc.)  
  • International development, and/or writing for an organisation which fundraisers  

Additional information  

Safeguarding: We are an organisation that takes safeguarding very seriously.  All staff will be expected to adhere to our policies, processes, and approach.    

Applying: Please send a statement (of no more than 2 sides of A4, font size 11) clearly outlining how you match our requirements, as well as a two-page CV outlining your professional, volunteering experience, education/qualifications and any other relevant information.  Please state the job title in the email title.  

Deadline: We are running a rolling a recruitment, so reserve the right to close the post at any point.  Please don’t delay in getting your application in to us

Refreshed on: 17 December 2021
Closed date: 01 January 2022
Job ref: Job Reference 29
Tags: Marketing, Management

The client requests no contact from agencies or media sales.