London, Greater London
£35,000 per year
Permanent, Contract, Full-time
Job description

This highly entrepreneurial, creative and rewarding role cuts across our exciting children’s literature programmes and publishing ventures. Working as part of an energetic team, they’ll play a lynchpin role in our life-changing work - enriching our content, raising our profile, securing sustainability and driving growth. The right candidate will be a highly skilled multitasker and excellent copywriter, bringing expertise and imagination from similar roles to infuse our public-facing content. Must love literature and believe in its power to change lives!


We’re a non-profit community interest company, with a team of eight full-time and one part-time staff, governed by a Board of Non-Executive Directors who volunteer their time to offer strategic support and ensure accountability. We take a business-minded approach to achieving our charitable mission; this greatly informs our ethos, making us enterprising and ambitious. Since 2011 we’ve secured almost £5,000,000 from funders and sponsors. 


We deliver imaginative and ambitious programmes and projects which transform lives through literature - especially by working with people in deprived places and challenging circumstances. We achieve our mission through three strands of work:

  • Educational programmes in schools, facilitating rich learning opportunities through contemporary literature, interactions with diverse authors, and training for educators
  • Talent development, investing in and advocating for aspiring, emerging and established writers and illustrators, especially from under-represented backgrounds
  • Community projects, providing literature creation opportunities for and with children and young people experiencing marginalisation, isolation or who are at risk

This is an exciting time to join us, as we mark our 10th anniversary, celebrate the impact we’ve had on 125,000 people, and set out our vision for the next ten years. Covid-19 has deeply challenged the way work, but the gap in children’s education and the untold impact on young people’s wellbeing has made that work more vital than ever. Disruption has also catalysed rich innovation and we’ve successfully transformed our offers for schools, communities and artists into dynamic online experiences, sustaining engagement through successive lockdowns. We’ve also launched new commercial and community publishing ventures. These new areas of expertise will only increase revenue, enhance our offers and widen participation in the years to come.

The four main strands of work the candidate will have a role in:

- A national children's literature festival which connects thousands of school children nationwide with quality children’s books and authors

- A talent development programme increasing minority representation in children’s publishing, with investment from 12 publisher and 9 university affiliates

- Our first commercial publishing venture, a collection of 10 new books giving a platform to untold stories and diverse new voices, with plans to launch a new collection annually from 2022

The Rainbow Library: A UK and Ireland-wide literature creation and publishing programme involving LGBTQ+ young people collaborating with LGBTQ+ writers and illustrators

In June 2021, Covid-permitting, we’ll be celebrating our 10th Birthday at an event in central London, where we’ll launch 10 Stories, publish our 10 Year Report, and showcase the diverse people we’ve worked with over the last 10 years in a photographic exhibition. The Marketing and Comms Manager will work closely with the whole Pop Up team to produce that event.

The role requires entrepreneurship, imagination and responsiveness, to:

  • Market our products and services;
  • Promote our work and its impact;
  • Generally raise the profile of our organisation.

Main responsibilities include:

  • Managing and enhancing our overarching marketing and comms strategy, in line with organisational goals as well as commitments to funders and stakeholders, including periodic review of and reporting on KPIs, targets and objectives
  • Developing and leading execution of promotional and sales campaigns in support of products, services, programmes and projects - including the creation and distribution of key (print and digital) assets
  • Writing and overseeing copy creation for assets as well as comms messaging - including press releases - for campaigns targeted to particular audiences
  • Managing and developing our websites supported by teams. This includes working with design agencies, commissioning content from others, and optimising user journeys
  • Steering digital/social media strategy to drive growth, engagement and lead generation across platforms and channels, including line-managing a Social Media Coordinator (2dpw)
  • Enhancing marketing systems and processes through developing CRM pipelines and dashboards, and automating activities wherever possible
  • Creating and managing briefs and contracts with agencies and freelancers from time to time, supervising delivery to milestones and managing risk
  • Occasional event management responsibilities, including our 10th Birthday celebrations in 2021

Because we have many relationships and collaborations with (aspiring and professional) children’s writers and illustrators, as well as editorial teams and publishers generally, we regularly produce literary content including original writing and illustration, which the Marketing & Comms Manager will make use of to enrich our assets and tell the stories we want to tell.


The successful candidate will have a minimum of two years in a similar role, and ideally at least five years working in the publishing, cultural or charitable sectors. However, we are open to candidates from other sectors. You’ll need to demonstrate experience in managing high quality and effective marketing and strategic campaigns across digital and print channels. As a children’s literature agency with strong educational impact, the content of our communications and assets needs to be of the highest quality, balancing sophistication with imagination and accessibility - a strong candidate will be a skilled communicator with proven copywriting skills. You’ll need to be an excellent multitasker, capable of balancing a portfolio of multiple projects at all points in the year. The ability to work both independently and collaboratively under pressure, and to adapt flexibly and responsively to changing circumstances, is essential.

Experience of the following would be ideal:

  • website content management systems (ideally wordpress)
  • understanding of SEO strategies, social media, direct marketing
  • PR campaigns and media relationships
  • using CRM systems to monitor and optimise lead generation

The following are general requirements:

• Must be eligible to work in the UK
• Must be able to work in London as well as remotely
• Willingness to work flexibly in accordance with the demands of the work, which will include occasional evenings and weekends

Candidates with a BAME background are encouraged to apply as they are currently under-represented at this level.

Please send the following to the email address provided on the 'How to apply' tab:

1. A CV highlighting relevant skills and experience, no more than 3 pages long, we especially like succinct, well-designed CVs that speak to the role being applied for!

2. In your email or covering letter EITHER send a link to an online marketing asset (e.g. website, film) you produced OR attach a marketing asset (e.g. digital, print item) in PDF or JPG - we’re looking for substantial examples that show you’re a fit for our brand!

The  deadline for applications is on Monday 22nd March at 1pm and interviews will be the following week. If you have any questions, please send them to the email address provided on the 'How to apply' tab.

Refreshed on: 12 March 2021
Closed date: 22 March 2021
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.