Prospectus is delighted to be working with 38 Degrees to recruit a Digital Marketing Lead who will work with the Campaigns and Membership teams to develop, implement, track and optimize the digital marketing campaigns across channels. A strong grasp of analytics will be key as this role will lead in advising the Campaigns team on where budgets are best allocated.
38 Degrees is one of the UK's biggest campaigning communities, involving over 2 million people who are united by a set of shared values; to defend fairness, protect rights, promote peace, preserve the planet and deepen democracy.
The Digital Marketing Lead will measure and report on performance of digital marketing campaigns, use data to assess where strategies are working/where they aren't and inspire and lead changes. You will skilfully use audience segmentation and targeted content to improve return on investment and optimise social channels for fundraising. Analysing and assessing end-to-end customer experience across multiple channels and touchpoints is key to this role. You will also help staff members to understand how to execute the digital marketing strategy, feeding back on successes and learnings, and leading on any necessary changes.
The successful candidate will have experience running conversion-driven paid digital campaigns on Facebook and Twitter to grow and engage a base of supporters. You will be comfortable using data and analytics to segment audiences and target content in a sophisticated way, be efficient and results-oriented, have fantastic teamwork skills and the ability to work quickly and collaboratively. Due to the nature of this work having the ability to multi-task and thrive in an organisation where campaign priorities change with the news agenda are vital.
38 Degrees is striving to build a team that reflects the diversity of their membership and where they work, and is truly inclusive. They welcome applications from marginalised groups, particularly people of colour, trans and non-binary people, older people and disabled people. There are no formal education requirements for this role. As long as you can show you have the skills they don't mind where you got them from! Also important is your potential to learn and grow in the role so even if you don't have 100% of the skills listed they want to hear from you.
In order to apply please submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call and/or meeting to brief you on the role. You'll then have all the information you need to formally apply.
Please note due to the advert duration, applications of interest will be contacted W/C 21st September.