The Marketing Manager is a key position in the Puppet Animation Scotland team, with lead management responsibility for communications across the portfolio of our work. As it is a small organisation the role has a broad focus and requires creativity, passion, rigour, innovative thinking and attention to detail. It would suit a candidate who is a strategic thinker and confident communicator, with a background in communications and experience of engaging a wide range of stakeholders. The purpose of the role is to work with the Puppet Animation Scotland team to raise the profile of the organisation, generate revenue to support our work, engage diverse stakeholders with our mission, and to play a key role in realising our aim to champion, develop and promote puppetry, visual theatre and animated film in Scotland. *
It is our intention to continue with the position beyond the scope of this contract, working towards a permanent role that is the right fit for the organisation through evaluation with the successful candidate. The post has been developed following generous Adapt and Thrive funding which allowed us to create a new Marketing and Development Manager role in 2021. To best support the ambitions of the organisation we have made the decision to split this role and seek external fundraising support in addition to creation of this new part time role which takes the lead on marketing and communications within our team.
Duties and Responsibilities
This list of duties is indicative rather than exhaustive:
Marketing and Communications • Work with the Artistic Director & CEO to develop strategy around marketing, branding and audience development for the organisation • Lead the team to work to these strategies throughout the year • Leading on our rebranding process over 2022/2023 with input from the team and board • Relationship management with media partners and press teams, ensuring cohesion with internal campaign. • Oversee and contribute to the creation of the festivals’ promotional materials. • Set-up and run box office management procedures and ticket allocations. • Organise, capture and analyse audience, marketing research and other appropriate data, developing strategies and reports for the effective use of this material to inform future marketing activity. • Maintain a wide-ranging and up to date working knowledge of current arts marketing best practice through active membership of relevant arts marketing organisations and networks. General • Provide effective line management to the Digital Communications Assistant, supporting their personal and professional development and the delivery of the organisation’s activities and targets. • Regularly attend Puppet Animation Scotland’s events and activities as a confident, informed and active representative of the organisation. • Any other duties as required of the post.
Skills, Attributes and Experience
▪ Exceptional written and verbal communication skills, with a compelling, engaging and clear writing style and a flair for building a persuasive narrative. ▪ An ability to communicate confidently with a broad and diverse range of stakeholders, and an understanding of the different communications approaches required in different contexts and with different groups. ▪ Excellent administrative and IT skills and experience, particularly the use of Microsoft Office, Wordpress and social networks. ▪ Excellent interpersonal and team management skills, with an ability to foster positive relationships and create a supportive atmosphere. ▪ Imagination, empathy, initiative and attention to detail. ▪ A strong commitment to equalities and diversity, and to broadening access to the arts at every level. ▪ A minimum of three years’ experience either in a marketing and communications role within the third sector ▪ A strong track record in creating and delivering successful marketing campaigns. ▪ An ability to keep clear and accurate records, to manage time effectively and to work to deadlines. ▪ An interest in performing arts and film. ▪ Team management experience of either paid staff or volunteers.
▪ Knowledge or experience of the arts sector in Scotland. ▪ Experience of using Adobe Creative Suite, particularly InDesign and Photoshop. ▪ Experience of working in a festival context. ▪ An in-depth understanding of best practice in marketing in the arts. ▪ Experience of working internationally or across borders. ▪ Arts fundraising experience. ▪ A valid UK driving licence
The client requests no contact from agencies or media sales.