The Head of Marketing & PR is a new role, overseeing the Marketing, PR and Communications strategy for the Charity.
The hospital charity has been successful in driving internal communications amongst its hospitals, but is now seeking to raise its profile across the Midlands, showcasing what the Charity already funds and what it wants to raise money to fund in the future.
The Charity feels it needs to recruit someone with more knowledge of Marketing and PR, although they will also be responsible for delivering the internal communications channels.
As Head of Marketing & PR you will lead a small team in devising multichannel communications and supporter journey marketing campaigns that helps raise awareness of our work, builds our digital communities, and helps drive income generation through targeted engagement activity.
You will work closely with teams across the charity and our hospitals to ensure that our marketing and communications' needs are met and that we become known as an organisation which delivers innovative, engaging and effective campaigns and communications initiatives in support of our beneficiaries.
As a professional with experience of communications, marketing (including digital marketing), social media, supporter engagement, brand development and media, your remit will include working closely with fundraising colleagues to develop, deliver and evaluate a schedule of donor acquisition and retention campaigns and to identity engagement opportunities across all marketing channels.
The ideal candidate will bring not only the gravitas and innovation to proactively lead a team to deliver exceptional results but also the creativity and ambition to see the Charity's brand increase across the Midlands.
This is a pivotal role which will have you working with staff and volunteers across the charity and our hospitals, to maximise our reach to both supporters and potential beneficiaries.