Shoreditch, Greater London
Permanent, Full-time
Job description

Who we are

Raising IT is the leading charity website and fundraising platform in the UK and Australia. Our vision is to mobilise the world’s wealth to bring joy and help the suffering. We work with over 1000 clients uplifting donations by tens of millions of pounds.

 

We grew quickly and we were acquired a few months ago by The Access Group - one of the top 20 largest tech companies in the UK - with a vision to become the world's leading solution for catalysing donations for charities.

 

We have a range of market leading products for charities, these include: 

  • A robotic website creator that in a matter of minutes can build beautiful, emotionally engaging websites that would take agencies months to create

  • A powerful website and fundraising platform that manages an organisation’s events, shop, appeals and campaigns

  • A Google Grant Machine Learning tool that is successfully managing millions of pounds of Google Ads every month

 

We’re a rare breed of company that combines being part of a start-up vibe, with the learning infrastructure through our parent unicorn company, with the ability to impact amazing causes everyday like World Cancer Research, Street League, and Breast Cancer Haven.

 

The role 

A cornerstone of our strategy, is hiring a Marketing Manager to transform our direct marketing strategy, to becoming thought leaders in the not for profit digital arena and helping to develop a new global brand. You will be reporting directly into the founder/ Director of Raising IT.

 

Ultimately, your role is to be in charge of the targets for generating high volumes of qualified leads that are required for our sales plan to hit our target. You will be hands on, with support from the central Access marketing function, and have the ability over time to build a small team.

 

Your responsibilities will include:

  • Developing the direct marketing strategy to deliver the high volume of quality qualified leads to deliver our ambitious sales plan

  • Creating an inbound content marketing strategy that positions Raising IT as the thought leader in the sector

  • Reporting on metrics such as CAC and marketing funnel conversions to the central Access marketing function 

  • Building email marketing and lead nurture flow campaigns through Marketo and Salesforce 

  • Deploying an advertising budget and monitoring CPA and CAC 

  • Expand marketing materials, case studies and the website to optimise conversions

 

What we’re looking for

  • A minimum of 3 – 5 years in Marketing Manager / Head Of Marketing role, ideally within SaaS or the technology sector

  • Proven track record in managing a marketing strategy for a fast-growing business 

  • An entrepreneurial, hands-on mindset: we are looking for someone who will be hungry to get their hands dirty with the nitty-gritty of making our marketing plan a success

  • A results-focused person who is driven by targets and measures their success in terms of number of qualified leads they generate

  • Previous experience in content marketing, Salesforce, Marketo, marketing automation projects, email marketing, and brand development would be extremely useful in this role

  • A person who embodies our 3 core company values of intelligence, resourcefulness and caring

Posted on: 29 August 2019
Closed date: 28 September 2019
Tags: Marketing, Digital