Circa £30,000 per year
Permanent, Full-time
Job description

Title: Social Media Officer 

Department: Development and Communications 

Location: London/ Washington (Remote homebased) 

Reporting to: Senior Director, Development and Communications 

Direct reports: None  

Budget responsibility: Not Applicable 

Classification: Standard 


ABOUT Relief International. 

Relief International (RI) is a leading nonprofit organization working in 16 countries to relieve poverty, ensure well-being and advance dignity. We specialize in fragile settings, responding to natural disasters, humanitarian crises and chronic poverty. 


Relief International combines humanitarian and development approaches to provide immediate services while laying the groundwork for long-term impact. Our signature approach — which we call the RI Way—emphasizes local participation, an integration of services, strategic partnerships and a focus on civic skills. In this way, we empower communities to find, design and implement the solutions that work best for them. 


RI includes the four corporate members of the RI Alliance: RI-US, RI-UK, MRCA/RI-France and RI-Europe.  Under our alliance agreement, we operate as a single, shared management structure. 


RI is active in 16 countries around the world, including some of the most fragile: Afghanistan, Bangladesh, Iran, Iraq, Jordan, Lebanon, Myanmar, Pakistan, Philippines, Somalia, South Sudan, Sudan, Syria, Turkey, and Yemen.  Often, RI is the only organization providing assistance to highly vulnerable communities.  


RI employs 7,000+ staff and auxiliary workers 

97% of staff are local nationals 

We only have some 90 ex-pat staff out of 7,000+ 

RI spent $150 million in 2019 on our programs 


Often, RI is the only organization providing assistance to highly vulnerable communities.  


RI invests in four broad program sectors:  Economic Opportunity, Education, Health, and Water, Sanitation and Hygiene.  We design our programs to incorporate The RI Way:  local participation, integrated programming, the development of civic skills, and complementary partnerships including with local NGOs, governments, and the private sector.  RI supports solutions that reinforce and improve upon existing in-country systems. Where such systems do not exist or are chronically underperforming, RI’s crisis response lays the foundation for long-term, sustainable change.  


Position Summary. 

We are looking for an experienced Social Media Officer to join our small and high performing Development & Communications team. You will develop and manage Relief International’ social media strategy, highlighting the organization’s global impact, and creating opportunities for fundraising engagement. You will create new content, and aggregate existing content for Relief International’s current social media channels; Facebook, LinkedIn, Twitter and Instagram. You will be up to date on the latest effective engagement strategies on all social media platforms, and will be constantly looking for new opportunities for engagement. RI is committed to professional development and will ensure this post has regular access to training to stay at the forefront of this fast-moving area of fundraising growth. 


You will be excellent at spotting a story, and skilled at developing and editing the imagery to take that story to our audiences. You will be a skilled marketeer happy to get stuck in with the creation and implementation of comms content including video editing, photo development, and social media graphics, as well as contributing to the overall direction of Relief International’s communication campaigns as necessary. 


You will work closely with team colleagues, consultants and external agencies both in the UK and USA.  You will also liaise with RI colleagues globally, in differing roles from Country Directors to Communications Focal Points (CFP’s) and other program staff. Highly personable, you will be able to build relations with these colleagues who are in different time zones, from different cultures and who are working to a range of different priorities.  


This role reports to the Senior Director of Development & Communications. It can be based in USA or UK and homebased, or with some days in the office in London or Washington DC each week, depending on COVID-19 restrictions. Some international travel to RI’s countries of operation to gather content may be required post COVID-19. 


Key Responsibilities and Duties. 

Social Media Strategy 

  • Develop Relief International’s social media strategy, creating content and overseeing existing social media accounts (Facebook, LinkedIn, Twitter, Instagram) with the goal of growing our presence and maximizing engagement. 

  • Amplify organization’s impact and success stories by developing multi-media, digital content in collaboration with communications team members and consultants/vendors, including but not limited to videos, graphics, and interactive content. 

Tracking and Monitoring  

  • Set KPIs for upward growth, monitor social media metrics, and analyze outcomes, periodically reporting to Senior Director. 

  • Build a paid social media marketing campaign to assist in the amplification of key RI messaging with each stakeholder segment. 

  • Advise on new social media channels to create, and develop plans for implementation as necessary. 

  • Collaborate with development and communications team to build holistic social media programming. 

  • Oversee institutional response to social media engagement. 

  • Identify and report on local and global social trends to internal teams, and advises on potential opportunities or risks. 

  • Update social media style guide and escalation policy, as well as other institutional documents as necessary. 

  • Create and edit videos for website and social media. 

  • Create social media assets – reels, stories as necessary. 

  • Assists colleagues with social media best practices by providing tools, guidelines and trainings as needed.  

Team Coordination  

  • Coordinate with team members to maintain RI’s editorial calendar. 

  • Provide crisis communication responses and recommendations when necessary. 

  • Manage vendor relationships as needed. 

  • Regularly pitch ideas for new content to senior members of the department. 

  • Develop strong working relations with team members in the global office and in RI’s 17 countries of operation, and have regular contact about the work in each country. 

  • Support other communications functions in the department as needed. 

  • Other related tasks that may from time to time 



  • Uphold and promote RI’s commitment to ensuring the safeguarding and safety of the vulnerable communities we serve. 

  • Consistent with RI’s safeguarding and protection policies, ensure your job-related activity and practice is compliant with safeguarding standards. 

  • Ensure that your behaviour inside and outside of work promotes the values outlined with RI’s code of conduct and safeguarding policies 

  • Remain alert and responsive to any child and adult safeguarding risks, acquire relevant knowledge and skills which will enable you to promote strong safeguarding practices, understand the child and adult safeguarding policy and procedures.  


Experience and skills required for the role. 

  • BA in Communications, Public Relations, Marketing, Journalism, International Relations or related field or equivalent work experience. 

  • Previous experience of donor focused communications, working for a nonprofit, media outlet, marketing or ad agency preferably in an international development context. 

  • Experience managing organizational social networking accounts (Facebook, Twitter, Instagram, LinkedIn, etc.) 

  • Experience developing, implementing, and reporting on an organization’s social media strategy. 

  • Strong writing skills for variety of different audiences. 

  • Keen interest in and knowledge of international relief and development or related fields; prior experience working at an international organization strongly preferred. 

  • A self-starter with demonstrated capacity for effective teamwork. 

  • Excellent organizational abilities with strong skill managing multiple projects. 

  • Strong communications skills working with diverse teams, located globally. 

  • Outstanding written communication and editing skills. 

  • Design and video editing experience using Adobe Photoshop, Premiere and After Effects, preferred. 

  • Email and website CMS experience (Wordpress) a plus 

  • Experience with Google Analytics a pluse(/)478 


RI Values. 

Guided by the humanitarian principles of humanity, neutrality, impartiality, and independence, as well as “Do No Harm,” Relief International Values:  


We value: 

  • Integrity 

  • Adaptability  

  • Collaboration 

  • Inclusivity  

  • Sustainability  

More about Relief International

Relief International (RI) is a leading nonprofit organization working in 16 countries to relieve poverty, ensure well-being and advance dignity... Read more

Refreshed on: 02 June 2022
Closed date: 17 June 2022 at 23:59
Tags: Communications, PR, Fundraising

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