City of London, London, Greater London
£42,739 full-time, plus up to 5% employee matched pension contribution
Job description

Reprieve is recruiting for a Head of Digital. To apply for this role, please submit a CV and cover letter, outlining how you are suited to the job description and person specification. For the full job description and person specification, please see the attachment.

About Reprieve

Reprieve is a UK charity founded in 1999 by Clive Stafford Smith. Reprieve uses strategic interventions to end the use of the death penalty globally, and secret prisons and state-sanctioned assassinations in the context of the so-called “war on terror”.

We work for the most disenfranchised people in society, as it is in their cases that human rights are most swiftly jettisoned and the rule of law is cast aside. Thus, we promote and protect the rights of those facing the death penalty and those who are the victims of extreme human rights abuses committed in the context of the so-called “war on terror” (WOT), with a focus on secret prisons and state-sanctioned assassinations.

Underpinning Reprieve’s strategic focus is the notion that countries such as the UK and US hold themselves out as shining examples of democratic societies that respect the rule of law and human rights, and therefore should be held to exacting standards in terms of how they respond to acts or allegations of terrorism and murder. Their responses have ripple effects worldwide, and are frequently used to justify the continuation of the death penalty, extrajudicial killing, torture, rendition and unlawful detention by countries ranging from ‘aspiring exemplars’ to ‘worst offenders’.

Reprieve’s main office is based in London, UK. Reprieve also supports full time Reprieve Fellows, who work as lawyers, investigators and advocates in different countries. Reprieve works with partners in jurisdictions all over the world, including Non-Governmental Organizations (NGOs), government officials, individual lawyers and human rights defenders, as well as individual, corporate and foundation funders.

The Role:

Reprieve is looking for a Head of Digital to join our fast-moving and creative Development and Outreach Team. You and your team will be responsible for a growing area of our fundraising plans. This is an exciting area of growth for Reprieve and one which is central to our overall strategy.

This role’s output is a critical part of Reprieve’s public-facing work, and your creative and technical skills will help us achieve our ambitious fundraising goals and amplify our casework. You will be responsible for a growing area of Reprieve’s fundraising and will oversee our ambitious plan to significantly grow Reprieve’s supporter base and increase our income from digital campaigns.

Working closely with the Deputy Director (Development and Outreach), Deputy Director (Advocacy), Executive Director, Casework Director and managing two Campaigns and Digital Officers, you will be a great organiser of yourself, and other people.

This role requires you to:

  • make difficult decisions about the best use of resources to advance your work, and
  • always have an eye on new technology and techniques that may improve the effectiveness of Reprieve’s digital campaigns.

Adept at working diplomatically with others, you will strike the balance between creating powerful and persuasive content that amplifies our cases, and is also effective at raising funds for our work. Sometimes you will need to make difficult assessments in consultation with others, such as whether new content is best used in a digital campaign or in press coverage. You will have experience in digital campaigning, digital fundraising, digital marketing, and digital content creation. Your passion in engaging people in the work of Reprieve, and in furthering Reprieve’s mission, will be evident.

You are creative and at the cutting edge of digital campaigning. You have experience in digital engagement techniques, and have a strong track record in using them to achieve results.

You are a positive person with a can-do attitude, preferably with management experience, or you are at that next stage of your career where you are looking to manage others. You will have a willingness to muck in on all tasks big and small, and you will have the skills and ability to develop the talented Campaigns and Digital Officers you will be managing.

This is an office-based role and your presence is important during core office hours. You will also be available outside of office hours in the event of an emergency, for example, a data breach, or an urgent casework development that requires a digital campaign

Main duties:

  • Shaping and Implementing Reprieve’s three year digital strategy to ensure we meet our ambitious fundraising targets
  • Leading and developing a highly creative and capable team
  • Planning and implementing Reprieve’s digital fundraising campaigns in order to meet our ambitious targets for list growth and income generation
  • Using Reprieve’s digital platform to amplify our work and harness support from the general public, always ensuring compliance with applicable laws
  • Ensuring that Reprieve makes the best use of its limited resources to grow this area of work


Leading a team of two Campaigns and Digital Officers, and working in coordination with the Development and Outreach, Communications, and Casework Teams, you will be responsible for the following activities:

1. Fundraising

  • Planning online fundraising activities across the year to ensure that targets for one-off and regular donations are met
  • Planning our online fundraising strategy and activities over the next three years in order to ensure that our ambitious long-term growth targets are met
  • Planning and delivering a series of fundraising campaigns throughout the year
  • Ensuring that fundraising is a part of all digital activities
  • Using data in a legally compliant way to ensure that our fundraising activities are as effective as possible
  • Using our CRM to manage data and send campaigns, and ensuring that our CRM works well with our other digital and fundraising software
  • Generating ideas and new tactics for our campaigns and fundraising work

2. Website

  • Managing and overseeing Reprieve’s website
  • Coordinating and contributing to the creation of high-quality web content
  • Ensuring that our website is effectively contributing to your team’s overall goals
  • Overseeing website redevelopment, which is currently in early stages and provisionally due for completion in October 2019
  • Negotiating new agreements with service providers that offer technologies to improve our website, including campaign tools and plug-ins

3. Social media

  • Overseeing and responsibly expanding Reprieve’s social media activity, including Facebook, Twitter and Instagram
  • Managing posting via Buffer system
  • Ensuring that all posts are signed-off by relevant people and compliant with our legal obligations
  • Contributing to and overseeing the creation of engaging social media content, including video and graphics
  • Overseeing Reprieve Facebook advertising and other advertising streams to maximise their effectiveness

4. List growth

  • Maintaining and expanding Reprieve’s public profile and supporter base
  • Planning and delivering a series of activities across the year aimed at meeting our ambitions list growth goals
  • Implementing supporter journeys to maximise the value of sign-ups
  • Using data to ensure that our list growth activities are the most effective

5. Monitoring and evaluation

  • Ensuring that all the team’s activity is monitored and evaluated against defined and measurable targets
  • Ensuring that all M&E activities produce concrete and shareable learnings for the team that aid it in improving its work
  • Overseeing production of regular statistics for the team, wider organisation, Executive Director and the Board
  • Using available data and statistics to inform our campaigns and appeals
  • Overseeing and implementing a growing testing programme as part of the team’s work

6. Team management

  • Overseeing the work of the team and reporting to the wider organisation
  • Line managing two officer-level staff members effectively
  • Nurturing the development of team members
  • Managing the team budget efficiently and cost effectively, but strategically
  • Ensuring that all team resources are used in the most effective way to achieve the team’s goals and contribute to the organisation’s goals

7. Other

  • Undertaking special projects from time to time, particularly where such projects have an overall fundraising or campaign focus
  • Representing Reprieve at our programme of special events as necessary
  • Keeping abreast of developments in the digital and fundraising environment, including trends, best practice and changing legal requirements and obligations.

Key Contacts

Reporting to the Deputy Director (Development and Outreach) the Head of Digital will line manage the two Campaign and Digital Officers and will work closely with the Senior Management Team; the wider Development and Outreach team and casework and media staff.

Length and Salary

The role is a full-time permanent role based in Reprieve’s London office during core office hours. The annual salary is £42,739 per annum less any required deductions for income tax and national insurance. Please note that Reprieve is proud to operate a 33% pay ratio between the highest and lowest salaries at Reprieve. This means that our pay is transparent and non-negotiable. However, we are a flexible employer and offer a range of non-financial benefits to employees.

Applicants must be eligible to work in the UK. Reprieve is an equal opportunity employer.

To apply:

Please send a copy of your C.V. and a covering letter detailing your suitability for the role and why you want to work at Reprieve by an email via the button below by the deadline above.

Please ensure the subject line ‘Head of Digital’ is used and that attachments are in PDF format.

More about Reprieve

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Posted on: 06 November 2018
Closed date: 27 November 2018
Job ref: Reprieve - Head of Digital
Tags: Fundraising, Digital