BACKGROUND

The Community Marketing and Fundraising Executive is part of the RLSS UK membership task force team, with responsibility for supporting the delivery of objectives relating to the strategic framework 2022-25. Specifically in the aspects of supporting our members and volunteers with Building our Community across the UK and Ireland.

TASKS & RESPONSIBILITIES

MARKETING

• Taking a lead operational role in the planning of marketing activities to support local community groups, working closely with key volunteers.
• Develop a suite of marketing resources to aid the growth of club and community group activity.
• Design relevant induction training to ensure appropriate volunteers have necessary skills for marketing and communication tasks within their local community.
• Supporting the administration of any volunteer selection/appointment panels as required.

FUNDRAISING

Work with the Community Volunteer and Events executive to plan the delivery of RLSS UK community events to;

• fundraise against regional targets, along with,
• raising brand awareness of RLSS UK,
• delivering relevant water safety messaging/campaigns,
• recruiting new members and volunteers to assist with fundraising
• Encourage the involvement of existing members in the delivery of RLSS UK fundraising events.
• Work collaboratively with the Fundraising and Events Manager to promote national activities.

PERSON SPECIFICATION

RELEVANT SKILLS AND/OR APTITUDES

Essential

• Creation of effective marketing materials
• Project Management
• Excellent communication skills
• Copy Writing
• Strong negotiation and influencing skills 
• Time management
• Highly organised and able to prioritise workload
• Strong interpersonal skills

KNOWLEDGE AND EXPERIENCE

Essential

• Experience in the delivery of fundraising events
• Managing complex, outcome based projects
• Knowledge of Risk Assessments and operational planning
• Experience of working with volunteers

• Experience of engaging with the general public
• Experience of developing others

EDUCATION/QUALIFICATION SKILLS

Essential

• Marketing or fundraising qualification
• Computer literate, including Office products, Windows, Databases
• Strong written and oral presentation skills

Desirable

• Relevant Undergraduate degree or equivalent experience

PERSONAL ATTRIBUTES

Essential

• Highly self-motivated to achieve and deliver results
• Is able to work independently and as part of a team
• Treats people with respect
• Protects confidential information
• Adheres to the company’s policies and demonstrates loyalty to the company
• Creative & innovative thinker
• Focused on excellent quality of service
• Continually looks to improve

OTHER REQUIREMENTS

Essential

• Must be able to work flexible hours as the post will require occasional evening and weekend work and in possession of a valid UK driving licence and able to travel across the UK and Ireland as required.