£31245 per annum
Job description
Communications Officer

You will support all areas of communications activity to help RNIB Cymru achieve its strategic goals and achieve its vision of a world without barriers for people with sight loss.

The Communications Officer is a key role in RNIB Cymru’s ability to achieve social change. Scope to reach thousands of key stakeholders through effective communications activity. No line management responsibilities..

Communications Officer Responsibilities:

-  Deliver and evaluate RNIB Cymru communications activity to raise awareness of all aspects of our work and increase engagement of target audiences.
-  Contribute towards the long-term planning and delivery of proactive communications activity.
-  Co-ordinate bilingual public relations activities ensuring consistency of messaging and clear calls to action.
-  Identify media opportunities, and to secure PR coverage across print, broadcast and online.
-  Develop creative content including press releases, social media posts and videos to support campaigns and ongoing activities.
-  Act as a ‘Stories Champion’; identifying and interviewing potential case studies so that their stories can by uploaded to our Stories Library, and to recruit and manage RNIB Cymru’s media volunteers..
-  Develop and maintain media databases, contacts lists and maintaining a communications and events planning calendar for Wales.
-  To ensure the delivery of RNIB’s Welsh Language Scheme and providing guidance to colleagues on its implementation and adhering to its principles.
- General

Communications Officer Requirements:

-  Experience of working with Welsh media on bilingual public relations campaigns including policy and campaigning issues, fundraising and consumer activities, as well as general public awareness and engagement campaigns.
-  Experience in generating proactive media coverage across all channels (print, broadcast and online).
-  Experience of sourcing, building relationships with and working with case studies in the media including ability to brief spokespeople and case studies for interview.
-  Ability to plan and deliver effective communications campaigns.
-  Experience of utilising and developing engaging bilingual social media content, tools and strategies for communications campaigns.
-  Experience of managing the media and meeting deadlines.
-  Problem-solving and creative skills
-  Ability to analyse complex information quickly and to present and explain it to others.
-  Excellent written skills with the ability to write in a variety of styles and formats e.g. press releases, social media, reports, adapting to suit the audience. Ability to proof read and edit.
-  Ability to proactively and reactively solve problems under own initiative.
-  Ability to remain calm and in control when under pressure ensuring media deadlines are met.
-  Ability to generate ideas and think creatively.
-  Communication skills
-  Ability to communicate clearly and effectively with colleagues, customers, partners and the media both in writing and verbally
-  Ability to understand complex information quickly and to present and explain it to others.
-  Experience of writing in a clear and concise manner, using appropriate tone, style, grammar and language for the reader.

About RNIB:

We’re the Royal National Institute of Blind People (RNIB) and we’re here for everyone affected by sight loss. Working for us means working for one of the UK’s biggest charities, supporting almost two million people living with sight loss in the UK.

RNIB is committed to being led by our customers (blind and partially sighted people), and one of the ways we do this is through active involvement and engagement in many of our work activities, including the recruitment of new members of staff.

Please be aware that blind and partially sighted volunteers may be involved in the recruitment and selection process for this vacancy; including reviewing job applications and CV’s, shortlisting and interviews and selection tests.

RNIB is committed to being an Equal Opportunities organisation and we welcome applications from people with sight loss.

Location: Wales
Salary: £31,245 per annum (pro rata if part time)
Contract Type: Permanent
Hours: Full time, part time or job share considered

In exchange we a stimulating and supportive working environment and a benefits package including:

-  26 days holiday per year (plus bank holidays), which increase with service.
-  Excellent pension schemes
-  Flexible Working

You may have experience of the following: Communications Officer, Marketing Officer, Marketing Assistant, Marketing Executive, Communications Officer, Media Manager, Marketing Communications, Campaign Manager, Marcomms, Project Management, Charity, Third Sector, Charities, NFP, Not for Profit, etc.

Ref: 103 857
Posted on: 20 October 2021
Closed date: 01 November 2021
Job ref: 103857
Tags: Communications, PR