BT54, Ballycastle
BT8, Belfast
Enniskillen, Fermanagh
£32,400 - £35,944 per annum
Permanent, Full-time
Job description

Do you have the skills to help save nature? RSPB NI is looking for an excellent and enthusiastic communications manager with the ability to discover and deliver great stories, though engaging content and events that showcase Northern Ireland’s wildlife and habitats. The successful candidate will bring our vital conservation work to life to help save nature and inspire people in one of the most beautiful landscapes in the UK.

Northern Ireland Communications Manager
Reference: DEC20213783
Location: RSPB Northern Ireland
Salary: £32,400.00 - £35,944.00 Per Annum
Benefits: Pension, Life Assurance, 26 days Annual Leave

What’s the role about?

Our vision is that people understand, support, and engage with the work of RSPB NI, and the Northern Ireland’s Communications Manager role is vital to deliver this.

You will develop, manage and deliver creative and effective communications campaigns and events in line with our integrated communications and marketing strategy. You will manage our media relations, marketing, publications, stakeholder engagement, and destination and digital marketing.

The role is based at our Northern Ireland Headquarters in Belfast (once office working recommences) although home working may be available.

The role involves:

Communications planning, multi-channel delivery and team management 

  • Leading the communications team to produce inspiring multi-channel communications campaigns and events as part of the overarching communications plan to enhance and protect RSPB NI’s reputation, and support colleagues

Media relations and reputation management

  • Leading effective proactive PR campaigns (online and offline) and responding to reactive media queries, including risk management
  • Developing and nurturing relationships with journalists, editors, producers, PR industry contacts, researchers and partnership organisations.

Content creation and digital channel management

  • Excellent copywriting, editorial skills and content creation skills (including video, images, graphics and blog), as well as channel knowledge. 

Brand Management

  • Ensuring communications are created and delivered in a clear, compelling and on-brand style

Consultancy and collaborative working

  • Working with colleagues across the UK, you will lead in-country delivery of UK-wide campaigns such as Big Garden Birdwatch in Northern Ireland
  • Providing advice to colleagues on communications delivery (including political, economic and social context in Northern Ireland)

Event management

  • Overseeing media and corporate events

Planning, monitoring and evaluation

  • Monitoring of RSPB NI’s communications activity and providing evaluation of our campaigns and events (online and offline) against budget

The successful applicant will be required to travel to remote locations without the use of public transport. Please note this role involves occasional early starts/late finishes and weekend work by prior arrangement, for which time off in lieu is applicable.

What we need from you:

As the Northern Ireland Country Communications Manager, you will report to the Head of Communications and Marketing and lead a three-person team. The successful candidate will work closely with colleagues centrally and across countries to deliver campaigns. 

We need a dynamic, highly organised team player who is bursting with ideas and has exceptional copy-writing skills combined with good attention to detail. The role requires a friendly and collaborative approach, with the ability to adapt to changing priorities. A self-starter, you will work under your own initiative to achieve results. 


  • Educated to degree level with a minimum of three years’ experience in public relations, media or marketing including organising events; or have equivalent work experience.
  • Experience in communications planning and a proven track record of leading and delivering and evaluating multi-channel campaigns.
  • Excellent people and team management skills.
  • Experience of media relations, reputation management and experience using a range of tactics to achieve print, broadcast, and online coverage.
  • Management and administration of digital communication channels (twitter, facebook, Instagram and linkedin, websites and blogs) and content creation (photographic, audio visual and digital assets).
  • An understanding of brand strategy and management.
  • Excellent communications (written and verbal) and editorial skills, and experience of giving advice and support to colleagues.
  • Experience of leading the planning, delivering and evaluating events.
  • Creative flair, collaborative working approach and strong prioritisation skills combined with the ability to meet tight deadlines.
  • Able to travel to remote locations e.g. Rathlin Island, Portmore Lough and Lower Lough Erne islands reserve without the use of public transport therefore a drivers licence valid for use in the UK is required.


  • Interest in nature, nature conservation and global climate issues
  • Experience of working for or with environmental, charitable, heritage or destination marketing organisations.
  • Membership of a professional body such as CIPR or CIM.

This is a Permanent, Full Time role.

Closing date: 23:59, 16 January 2022
We are looking to conduct interviews for this position from 2nd February 2022.


If you would like to find out more about this position, please click the apply button to be directed to our website

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

No agencies please.

Posted on: 22 December 2021
Closed date: 16 January 2022
Job ref: 159194_RB
Tags: Communications, PR, Marketing