Cardiff, Cardiff
Manchester, Greater Manchester
London, Greater London
£30,817 - £34,472 per year
Contract, Part-time, 3 days a week
Job description


2021 is going to be a historic year for tackling the triple crises of climate, nature and inequality as we recover from the pandemic. RSPB is at the forefront of campaigning and communicating the significance of the nature crisis as part of this puzzle, and we have made it our organisational priority in 2020-21 to secure legislative change across the UK and global commitments needed to restore nature by 2030. This year, we’ll seek to get the best for nature out of key political moments; elections in Wales and Scotland, local and mayoral elections in England, the Environment Bill at Westminster, post-Brexit environmental legislation in Wales, Scotland and Northern Ireland, the G7, CBD COP15, UNFCCC COP26.

Strategic Campaign Planner
Reference: JAN20219325
Location: Flexible
Salary: £30,817.00 - £34,472.00 Per Annum
Benefits: Pension, Annual Leave, Life Assurance
Duration: 12 Months, 3 days a week.

The role of ‘Strategic Campaign Planner’ is a unique opportunity to provide dedicated extra capacity to help us plan what comes next in 2022. After both the CBD and UNFCCC COPs our heads will turn to the Government implementing their international rhetoric with real action on the ground, as well as new Governments/Executives in all three devolved nations. This could include a vast swathe of opportunities, most notably how we change our land management and food system to support a net-zero/nature-positive world. We are interested in how we can engage influential actors in the system, from landowners to businesses, in leading the change. We’re also interested in which parts of that system require public pressure to reach a tipping point for positive action. Fundamentally the question we’re asking is – what will our next big public campaign look like? Where do we prioritise our efforts to have the maximum impact for nature in the UK after what is hopefully a significant year for leadership on the nature and climate crisis? And how can our next campaign be resilient enough to respond to a poor year for climate and nature ambition if the COPs do not go as we hoped?

The role of our strategic campaign planner will be to work closely with the Head of Campaigns and Principal Campaigner (leading our flagship campaign ‘Revive Our World’), as well as our senior policy and advocacy leads in all countries of the UK, to co-design and scope what our next big campaign might look like, based on audience insight, policy expertise and political understanding. The outcome of this role is to produce a brief for our flagship campaign in 2022, that you will pitch with the Head of Campaigns to senior internal stakeholders, helping us integrate it into our budget cycle and communications planning for 2022. The campaign will then be delivered by our core organisational capacity.

The right candidate for this role needs:


  • at least 3-5 years of campaigning experience and/or environmental policy experience,
  • excellent communications skills,
  • excellent collaboration and inter-personal skills, able to work with a broad range of stakeholders,
  • analytical and problem-solving ability,
  • the ability to quickly understand and assimilate policy priorities and contexts in each country of the UK,
  • ability to analyse the external context and identify threats and opportunities,
  • a good understanding of how to apply pressure for change through campaign tactics that inspire public action and leverage political impact,
  • Knowledge of key environmental policy areas (e.g. climate change, land use, nature protection) and the ability to learn quickly in new areas.
  • a strategic thinker with the ability to understand the big picture and rationalise a large amount of information into a coherent campaign strategy,
  • Experience of planning and progressing work activities according to strategic need and in line with general, industry guidelines or organisational policy, using initiative and independent judgement.


  • Experience campaigning on environmental issues,
  • Experience of campaigning and/or advocacy with a devolved parliament

This is a part-time role lending extra senior capacity to a busy team, which we hope might be a welcome opportunity for someone who needs to balance either childcare or other projects with their work. The RSPB is a flexible and generous employer that supports remote working from any location and flexible work hours to meet your needs. You will be working with a team of passionate individuals all over the UK who are dedicated to saving the planet and empowering people.

Closing date: 23:59, 23 February 2021


If you would like to find out more about this position and to apply, please click the Apply button to be directed to our website where you can complete your application for this position.

No agencies please.

Posted on: 03 February 2021
Closed date: 23 February 2021
Job ref: 156449_RB
Tags: Campaigning, Policy/Research