The RSPCA is seeking an Assistant Director Public Fundraising and Mass Engagement to develop and implement a leading-edge audience-focused integrated strategy to optimise engagement and long-term value for the charity from the UK public.
The RSPCA is the oldest animal welfare charity in the world and one of the most widely recognised and loved charities in the UK, helping to improve the welfare of pets, farm animals, wild animals and those used in research and testing.
After a thorough review of its income generation programme, the charity is now at the implementation stage of a subsequent ambitious, innovative and exciting new strategy and plan, and this role will play a key part in driving that forward and to grow net income and donor numbers.
Responsible for a team of 32, the role will lead and motivate the charity’s Individual Giving, Events and Legacy Marketing teams, championing RSPCA supporters throughout the organisation. An integral part of the leadership team, the post will deliver annual income of approximately £40 million and ensure excellent team performance in supporter acquisition, retention and development, and legacy marketing activities.
The RSPCA are seeking an inspirational leader with a proven track record of success in driving significant net income and long-term value through developing and implementing individual giving growth and retention strategies. That track record will also extend to leading, development and managing all areas of individual giving, legacy marketing and events/mass participation marketing. You will have excellent analytical and financial management skills, alongside outstanding interpersonal and networking skills. You will also be a persuasive and professional communicator and be able to deliver exceptional customer care.
Finally, you must have a commitment to the sector and to the values and vision of the RSPCA to live in a world where all animals are respected and treated with compassion.
For an informal conversation prior to applying to this role, please contact Anton Packheiser +44 (0) 7749 858597 or Suzie Spooner on +44 (0) 7960 932 315.