Ewell, Surrey
London, Greater London
£35,000 - £42,000 per year plus benefits
Permanent, Full-time
Job description

We have a brand new opportunity for a Business Development Manager to join our Income team at Samaritans. Samaritans is a leader in the disciplines of emotional support and suicide prevention. This role will enable Samaritans to maximise income potential from training and learning activity through the sale of online and offline products and services.

  • Permanent
  • £35,000-£42,000 per annum 
  • 35 hours per week
  • We are open to flexible working
  • Home-based and then 2-3 days per week in Ewell, Surrey when our office reopens in 2021
  • Moderate travel required

Key Responsibilities

  • Responsible for achieving the annual training and learning income target for online and offline products
  • Identify and develop opportunities for Samaritans service contracts
  • Design and implement a strategic business plan to achieve sales targets and multi-year growth
  • Work with the L&D function to build off the shelf propositions for external customers
  • Work with the L&D function to define, review and implement an external solution design framework
  • Manage a prospect pipeline with an agreed profile of value and conversion rate
  • Roll out and manage a mixed lead generation strategy to ensure balanced pipeline of activity
  • Build market insight to support product and service development
  • Design and implement a marketing strategy to position Samaritans as though leaders within the wellbeing, emotional support and suicide prevention learning space
  • Develop content to inspire the sector through case studies, press and social media
  • To be the key point of contact on all mid to large value relationships
  • To design and manage a best in class customer journey from initial engagement onwards
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Develop a customer retention program and KPI’s
  • To create leads and opportunities for other Samaritans teams, specifically corporate partnerships and external affairs

Skills, Knowledge & Experience

  • Thorough understanding and track record of all elements of the sales cycle:
    • Lead generation and qualification
    • Understanding client / customer needs
    • Solution identification, design and dynamic pricing
    • Presenting / proposal writing
    • Negotiation & contracting
    • Aftercare and retention
  • Able to produce high quality written material (bids, proposal, marketing content)
  • Strong account management skills, with a track record of growing revenue within relationships
  • Experience of prioritising own workload and working to deadlines with speed and accuracy
  • Excellent IT Skills
  • Project management experience
  • Excellent interpersonal and communication skills, with the ability to exercise tact and diplomacy to achieve goals, working across teams and with multiple stakeholders. Also strong writing and presentation ability
  • Good financial literacy and experience with forecasting and budgets


Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person that they are. We warmly welcome applications from a diverse range of backgrounds and experiences.

Please find the full job description below.  This role will close for applications on 28/01/2021. 

More about Samaritans

Working for Samaritans

Samaritans is a unique charity that provides support to people who are struggling to cope. Fr... Read more

Posted on: 14 January 2021
Closed date: 28 January 2021
Tags: Training, Business Development