Individual Giving Manager

We are looking for a successful Individual Giving Manager to join our dynamic Fundraising Team. You will be developing and delivering innovative fundraising strategies to grow our individual donor base, maximise supporter retention, and expand legacy giving.

This is a fantastic opportunity for a motivated fundraiser to play a pivotal role in increasing SANE’s income and building lasting relationships with donors.  This role would also suit a person who is looking to take a step up to a manager’s role to showcase your talents.

This is a new role.

About You
We are looking for a passionate and creative individual giving fundraiser or marketeer to develop and drive forward the programme. You will have a track record of delivering against income targets and KPIs and be experienced in delivering campaigns and activities on time and within budget.

With excellent writing and communication skills, you will be able to build strong relationships with key stakeholders both internally and externally. 

Key Responsibilities:

Develop and Manage Individual Giving Campaigns:

Help design and implement engaging individual giving campaigns across multiple channels (direct mail, digital, email, telemarketing, etc.).
Plan, manage, and execute regular giving programs, aiming to grow a sustainable donor base.
Monitor and report on campaign performance, using data to optimise and drive continuous improvement.

Recruitment of New Donors:

In conjunction with your line manager drive the recruitment of new individual donors through online and offline channels, focusing on building long-term relationships.
In conjunction with your line manager develop strategies for donor acquisition via social media, digital marketing, and fundraising events.
Create and manage lead generation initiatives to convert prospects into committed supporters.

Develop and Run Legacy Campaigns:

Design and deliver targeted legacy giving campaigns to raise awareness and increase donations through bequests and regular giving.
Ensure legacy messages are communicated effectively across different touchpoints, including online, print, and events.
Cultivate and steward legacy supporters, ensuring they feel valued and part of SANE’s vision.

Direct Marketing and Social Media:

Work closely with the Digital Marketing Team to create content for direct marketing and social media to encourage donations and engage with potential donors.
Collaborate with the Media and Communications Team to ensure that fundraising messages are compelling, on-brand, and reach the right audience.
Measure and analyse the impact of digital fundraising and social media efforts, making data-driven decisions to improve engagement.

Website and Digital Fundraising:

Work with the Digital Marketing Team to ensure the charity’s online donation platforms are optimised to drive conversions and facilitate a smooth giving experience.
Work with the Digital Marketing Team, Deputy Head of Fundraising and COO to develop strategies to integrate online donation opportunities within the website, social media, and email communications.

Donor Stewardship:

Develop and implement strategies for donor stewardship, ensuring individuals are thanked, informed, and engaged post-donation.
Maintain a regular and consistent program of communications with donors, keeping them updated on the impact of their gifts.
Identify opportunities to upgrade donors to higher giving levels and inspire loyalty.

Collaboration and Reporting:

Work closely with the Services and Media and Communications Teams to gain SANE Services statistics, case studies and up to date on general mental health information, to align individual giving efforts with broader fundraising strategies.
Provide regular reports on campaign progress, income generation, and donor acquisition metrics to the line manager.
Assist with donor relations and events as needed to nurture relationships and engagement.