City of London

£40,000 - £44,000

Temporary

About the organisation

What we do


CHILDREN'S RIGHTS

Most governments promise to protect children... Read more

Job Description

Temporary contract for 6 months

Do you want to be part of an organisation that fights for children every single day? Then join us as Marketing Evaluation & Learning Expert Lead, driving up Save the Children’s marketing effectiveness by identifying and pursuing opportunities to make step changes in campaign effectiveness in 2019 and embedding a change of culture and capability across Save the Children’s teams.

Marketing plays an essential role as we fight for children every single day. We inspire millions of people, from individuals to large corporates, to support our quest for change. We go the extra mile - and we don’t rest until the work is done.

As Marketing Evaluation & Learning Expert Lead, you will be part of a marketing effectiveness project team, working hand in hand with stakeholders across two Directorates: Fundraising and Marketing (F&M) and Policy Advocacy and Campaigns (PAC), to review and consolidate learning across and activity and embed this in future plans and execution. You will work with campaign owners to build their understanding and judgement on marketing effectiveness by reviewing plans and results with them, designing training and defining standards. In addition you will:

  • Identify opportunities to apply learning to up-coming activities and to our overall marketing plan, working with stakeholders to ensure these are followed through into execution
  • Identify opportunities for better integration, cost saving, budget reprioritisation or simplification
  • Create a culture of learning, curiosity and critique around marketing effectiveness, across F&M and PAC teams
  • Set high-level principles and key metrics for measurement and evaluation, working closely with our Strategy and performance team
  • Facilitate working sessions to ensure this learning is adopted and applied going forward.

To be successful you will have extensive experience of evaluation marketing effectiveness, across off and online and including both brand and activation/direct response activity. As well as good commercial acumen, you should have a proven ability to influence diverse stakeholders to action recommendations and achieve higher ROI. In addition you will have:

  • Excellent analytical skills, coupled with great communication skills, to research, analyse and interpret information and to summarise complex issues for different audiences and cultures
  • Proven experience of building capability across a diverse set of stakeholders, creating and embedding common approaches and changing the culture around marketing evaluation and learning
  • Excellent stakeholder engagement and management skills, with the ability to et buy-in quickly and work collaboratively
  • The ability to inspire and mobilize people from diverse business areas, to engage and adopt learning.

At Save the Children we are committed to the safeguarding and protection of children in our work. We will do everything possible to ensure that only those who are suitable to work with children are recruited to work for us. This post is subject to a range of vetting checks including a criminal records disclosure.

If you share our belief in the power of children, join the fight. It takes relentless determination, creativity and a real commitment to real change. Because every child should be able to make their mark on their world, and help to build a better future. We look forward to hearing from you.

To apply please visit our website.

Closing date: 11th December 2018

Job title / Keyword

Location