The job of a Save the Children’s UK Strategic Marketing Communications Planner is strategic and creative.
- Are you a strategist with a creative heart and an analytical mind who ensure a comms idea is properly integrated across the channels that maximise marketing impact?
- Do you have a great track record of working collaboratively with internal colleagues to develop marketing communication plans and new opportunities to reach audiences?
- Are you motivated by our vision of creating a world where every child doesn’t just survive, but
If the answers to these questions are yes, we would love to hear from you!
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
Reporting directly to the Head of Strategic Marketing Planning, the Strategic Marketing Communications Planner will be responsible for developing and managing our plans for supporter engagement with future or current supporters and maximising our marketing impact.
The Strategic Marketing Communications Planner will be instrumental in planning and driving an integrated marketing communications calendar process forward. This will include working with multiple stakeholders and understanding organisational objectives so we continue to tell our story to our supporters.
As a rights-based organisation, we are committed to anti-racism and actively opposed systemic oppression of any form. The Senior Media Manager will also support our commitment to celebrate diversity, challenge inequality, and build an inclusive environment for every one of our employees so we can better represent the children we protect.
The Strategic Marketing Communications Planner’s key duties will include:
- Being a catalyst of change and driving an integrated, audience-driven approach to marketing planning
- Developing and gaining commitment to our integrated marketing plan to deliver annual objectives
- Reviewing the overall experience we offer to supporters and identifying opportunities and priorities for improvement
- Defining and managing the high-level communications calendar and ensuring opportunities to increase impact are spotted and exploited by coordinating campaigns across teams
- Continually reviewing and optimising our plans to ensure that we respond to external events and learnings so that investment is put in the right places and spend is as effective as possible
- Ensuring organisational learning is consolidated and shared to drive up performance
- Bringing best practice and insights from the external market to the organisation
- Leading or contributing to cross-cutting initiatives that will drive up effectiveness and excellence in marketing and that will benefit the organisation as a whole (e.g. contactability and segmentation)
- Contributing to building our marketing capability
- Being the relationship owner for strategic partners (e.g. media and creative agencies) and ensure a proactive approach to identifying new opportunities (e.g. strategic media partnerships)
- Strategic marketing experience gained in an organisation (or agency) with complex marketing needs
- Strong commercial acumen, with proven experience of driving up marketing effectiveness
- Expert knowledge and experience of marketing approaches, measurement and best practice, across off and online, with extensive experience in one of the following:
- Building awareness and acquisition
- Building loyalty with supporter/customers
- Messaging and content planning
- Proven expertise in developing strategies built from insights and evidence
- Demonstrable experience of delivering change in ways of working
- Strong understanding of the wider marketing landscape, including key trends and opportunities – and ability to articulate their relevance to the organisation
- Demonstrable experience of working in a multi-product or portfolio environment with diverse stakeholders
- Strong analytical skills.
- Ability to communicate with impact, inspire commitment from others, and build strong internal and external networks
- Ability to flex and adapt - learning rapidly and responding to change, while keeping our supporters at the heart of everything you do
- A demonstrable commitment to the principles of diversity and inclusion and their practical application and integration in the work environment
- A commitment to Save the Children UK’s aims and core values of accountability, ambition, collaboration, creativity, and integrity
Save the Children UK is committed to diversity and equality of opportunity in all aspects of our work both external and internal. We strive to be an inclusive employer and particularly encourage applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBT+, from Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions, and from less advantaged socioeconomic backgrounds.