How to apply
To apply for the post, please send a letter of application stating the skills and approach that you would bring to the post, and your suitability for this role, along with your CV/resume (no photos) in English in strict confidence BY EMAIL ONLY to Zoe Oldham: [email protected] Please ensure that they are sent as Word or PDF documents with the titles “your name cover letter” and “your name CV”. Please put “IRC – Senior Director, Marketing Analytics” in the email subject line and please state how you found out about the job announcement. This is a rolling process and applications will be evaluated upon receipt. FINAL deadline for applications: Sunday 15th January 2017, 18.00 Central European Time
Documents to download:Job Announcemen... (.pdf)
Location: New York, HQ or London, UK
IRC's Revenue department is responsible for the global delivery of the International Rescue Committee’s financial resources, and plays an important strategic role in the creation of its brand, awareness and support for its advocacy goals. The IRC's strategy centers on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. Revenue comprises colleagues and teams delivering government funding, marketing, account management, leadership gifts, board liaison, corporate partnerships and communications to support this work. Primarily these colleagues are located in the USA – but IRC plans to significantly expand its global Revenue footprint in the coming years.
Revenue is at the beginning stages of creating a new radical and ambitious strategy that will enhance IRC’s ability to ‘punch above its weight’ in income and awareness. We are building a new culture and supporting our colleagues in their efforts to deliver transformational and best in class work. At the same time – believing that the root of success lie in a high-performance team and culture - we need to build our internal infrastructure – ensure we build a strong global team, the dynamic culture, forward thinking ethos, and 21st century reporting, operational and business management practices that will help it achieve its ambitious goals.
The Sr. Director Marketing Analytics will be managed by the VP Marketing. The role will be to establish and implement the core metrics that underpin the data-driven approach to supporter engagement and recruitment, to which IRC is committed. This will involve working closely with the global media agency and internal staff to establish and set up the tracking for global marketing analytics. The ever-dynamic nature of digital media and its close connection to the daily news agenda means that this is a crucial role at IRC, ensuring that the strategic priority of database decision making is achievable. The connection with social sentiment and revenue generation is something that we have clearly seen in our data over the past year and is a crucial aspect of our future revenue generation strategy.
S/he will also be responsible for ensuring that the analytics captured are easily accessible to both members of the core marketing team and colleagues throughout IRC, in order for them to make fast decisions around where to optimize creative, media or message across a global audience.
S/he will be experienced in the implementation of global marketing analytics, having worked in key global digital fundraising markets, including, but not exclusively: USA, Canada, UK, Japan, Germany, Australia, and the MENA region. They will be expert in the main analytics tools across both core web metrics tracking, such as Google Analytics and Tag Manager, A/B and MVT tracking tools such as Optimizely and also social sentiment and influence tracking tools such as BuzzSumo.
S/he will be expected to set up multiple GA dashboards for all the key audiences and digital channels through which IRC wishes to engage and measure its global audiences. This will involve coordination with other IRC offices (currently in the UK and the Netherlands), colleagues in Communications, Advocacy and the Field. And will also partner with IRC’s Operational teams (International Programs, Policy and Practice and US Programs) and with HR, Finance and IT services. All roles in the Marketing team will support the VP Marketing in ensuring the success of the IRC 2020 Private Sector Engagement (PSE) Strategy, specifically the key strategic driver of the PSE Strategy – Best-in-Class Global Digital.
Qualifications and experience:
Education: Bachelor Degree
Demonstrated Skills and Competencies:
The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.