Kidderminster, Worcestershire
£20,000 - £24,500 per year
Permanent, Full-time
Job description

Donor Engagement Officer

This is a fantastic opportunity to bring your donor engagement and finance administration skills to this highly effective and expanding heritage charity. The Severn Valley Railway Charitable Trust is a separate entity to the SVR Holdings Company who operate and run this much-loved attraction.  The Trust’s focus is to help secure the future of the Severn Valley Railway through donations, grants, and sponsorship.  The position of Donor Engagement Officer is key to our future success, working with the individual giving manager to deliver the donor stewardship programme for the 15,000 donors we have.  You will be responsible for the thanking and processing of donations, keeping our CRM system up to date, delivering engaging fundraising asks, thanking our donors and keeping them abreast of the impact their donations have had.


You will have CRM experience, ideally with ThankQ and Tessitura, along with income processing and reporting.


Are you ready to take the next step forward in your career, to develop your fundraising expertise? We are seeking a dynamic self-starter who has oodles of passion and drive to join our highly efficient and friendly team and be part of delivering ambitious fundraising plans to future proof the Severn Valley Railway. The successful candidate will be highly organised, numerate, analytical and have strong verbal and written communication skills, have an inquisitive and creative approach and be a proactive and enthusiastic completer finisher. You will be able to demonstrate previous success with the areas of customer service, income management and reporting, donor stewardship and managing data. This is your chance to join an amazing local charity that is committed to safeguarding the Severn





Post:                            Donor Engagement Officer

Reporting to:               Fundraising Manager – Individual Giving

Employer:                    Severn Valley Railway Charitable Trust

Salary:                         £20,000 to £24,500

Primary location:        Number One, Comberton Place, Kidderminster

Hours:                         Full-time 37.5 hours per week

Holiday:                      31 days (inclusive of Public holidays)


Summary of Role

  • Deliver all areas of our donor stewardship programme.
  • Banking and processing income.
  • Ensure supporters feel engaged, are thanked appropriately, and communicated with effectively in order to build strong relationships maximising all opportunities for future income generation.
  • First point of contact for all our donors.
  • Manage the fundraising CRM and ensure the database is being utilised in the most effective way and the data we store is both accurate and up-to-date.   
  • Create and edit supporter records, manage mailings, record communications, produce reports analysing our performance using the Railway’s CRM system.
  • Deliver the financial processing and reporting.
  • Assist the Fundraising Manager in delivering the Individual Giving plan.



Main Duties and Responsibilities

  • Deliver the day-to-day implementation of the Trust’s donor recognition programme, including donor thanking banking, processing and reconciling.
  • Keep our supporters engaged with impactful updates, using all communication platforms.
  • Input accurate donor and prospect data into the Trust’s CRM database, creating reports on fundraising activities.
  • Deliver accurate financial inputting and reporting.
  • Steward donors through the supporter journey.
  • Maintain the fundraising databases, ensuring the Trust is compliant with data protection legislation.
  • In conjunction with the Individual Giving fundraising manager, assist in delivering campaigns and appeals.
  • Evaluate fundraising and communication impact, preparing reports and analysis.
  • Work with the Finance Manager to produce Gift Aid claims.
  • Identify, recruit, and manage volunteers to assist in delivering against your objectives.
  • Represent and promote the Trust to internal and external stakeholders.
  • Be an ambassador for the Trust and the SVR Family as a whole.
  • General administrative / office duties.



Essential experience/skills required

  • At least three years donor care including banking and processing donations.
  • Individual giving fundraising experience, confident in communicating with supporters.
  • Financial support experience within a not for profit.
  • CRM, ideally ThankQ and Tessitura.
  • Xero software experience desirable.
  • Competent Excel user, looking to build on their skills.
  • Delivering multi-channel appeals (electronic and print).
  • Confident and eloquent communication skills both verbal and written.
  • Strong administration and organisational skills.
  • Proficient in MS Office.
  • Excellent telephone manner and an ability to work quickly and accurately under pressure.


We will offer

  • Free parking.
  • Subsidised meals.
  • Flexible working hours.


Person specification

  • Ability to think creatively and apply problem-solving skills.
  • Demonstrate flexibility and ability to work to tight deadlines.
  • A willingness to learn and commitment to self-development.
  • Accurate in data entry and a high level of attention to detail.


As a volunteering organisation, we ask staff to volunteer 5 days per year to support our operational staff in the busy season.



SVR Family

The SVR Family consists of the three separate companies

1. Severn Valley Railway (Holdings) Plc (Company number 01046274) is a not-for-profit company limited by shares.  No dividend is paid to shareholders with all profit used to support the running of the Railway. It owns the infrastructure and assets of the SVR, employs the paid staff, and is responsible for the governance, operation, finance, planning, customer service and management of the SVR.

2. Severn Valley Railway Company Limited, (Company number 00906842), a company limited by guarantee, supported by a paid membership of 12,500 members and provides volunteer staff who assist in the operation of the Railway from a working volunteer membership pool of 1,700.

Both organisations are led by Helen Smith, Director and General Manager.

3. Severn Valley Railway Charitable Trust Limited, a company limited by guarantee (Company Reg, No.04341280) Registered with the Charity Commission (Reg.No.1092723).

The focus of the SVR Charitable Trust is to generate funds:

  • To enhance, maintain and restore SVR rolling stock and infrastructure.
  • To provide educational and interpretive displays for the SVR
  • To provide educational and heritage skill training used in the restoration, repair, and operation of the SVR.

The Charitable Trust is led by Shelagh Paterson, Executive Director.


Our Staff


The Severn Valley Railway is run by a team of 150 full-time equivalent paid staff and 1,700 volunteers.  As part our commitment and recognition to our volunteers, we request that all paid staff give five volunteer days to the Railway every year, this may involve supporting key events, to include Santa Specials, Halloween, and Gala’s.


Our Objective

SVR is recognised as an outstanding visitor attraction, with great days out and inspiring events, all with consistently high standards of customer service. SVR provides an authentic heritage railway experience where you can let your senses take you on a journey through history, with learning opportunities in abundance.


The organisations to support this are professionally led, values-based, and commercially strong. While it may be old on the outside, on the inside, SVR uses 21st century technology to run its activities effectively. It is able to recruit, train and retain the Staff and Volunteers it needs, and brings in the wide range of Financial and other support required to develop further. SVR is known for having good and enduring relationships with its stakeholders, from the diverse local communities in which it sits, to the Loco and Rolling stock owners, the Regulators and Industry partners.  On a day-to-day basis the 3 key areas of Management focus for SVR are Safety, People and Heritage. In addition, SVR has an industry-leading approach to the issue of Sustainability.

Refreshed on: 19 October 2021
Closed date: 31 October 2021
Job ref: Donor Engagement Officer 21
Tags: Fundraising