Corporate Account Manager Jobs in South West
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Overall purpose:
As Fundraising and Campaigns Marketing Manager in the Marketing & Communications team, you will drive Ben’s fundraising and commercial services with individuals and businesses within the automotive industry. You’ll work closely and collaboratively with colleagues to deliver the best possible results for communications delivered both digitally and physically (this can include content on our website, social channels, email and printed materials) to support the delivery of Ben’s overall strategy.
Principal Accountabilities:
- Managing the day-to-day marketing of fundraising/income campaigns using a test-and-learn approach across a range of new and existing channels and products
- Managing campaigns and projects from planning to delivery and evaluation, ensuring they are delivered on time and on budget
- Assisting with the ongoing monitoring and optimisation of fundraising campaigns and products
- Researching competitor campaigns, market trends, new tools and platforms
Planning and organising
- Create and execute Fundraising and Marketing plans to promote Ben’s services, events and campaigns against budgets and with clear ROIs, in line with longer-term org strategy
- Work across the range of fundraising and commercial products and services, to ensure pricing, positioning and promotional activities are aligned for maximum impact
- Support to look after brand management of Ben’s fundraising and commercial brands (DoIt4Ben, ILC, Ben Ball, Ben Training etc.)
- Plan, create and develop high-quality content which is tailored to audience personas, which they will find engaging and meets strategic objectives
- Utilise various channels, including social media, website, email marketing and traditional media, to reach the target audience effectively
- Support to develop a programme of regular content. Maintaining and updating Ben wide calendars as appropriate
- Work with colleagues to develop new products and update existing products that are relevant for our audiences that are channel and brand appropriate
- Manage the design, production and distribution of marketing collateral (digital and print), making sure it is consistent with our messaging, tone of voice and is audience appropriate
- Manage end to end email process – from creating emails, automations, using correct data & segments to sending & then evaluating campaigns
- Support online advertising (social, retargeting and PPC)
- Use a test and learn approach in order to learn from user behaviour and to ensure Ben leverages digital communications channels to reach and engage target audiences
Experience required:
(E = Essential/D = Desired):
- Significant marketing and fundraising experience and responsibility within a non-profit environment (minimum 2 years) (E)
- Experience of creating and delivering an annual programme of marketing (E) and fundraising activity (D)
- Experience of working in the automotive industry either in a campaign or hands on capacity (D)
- Experience of delivering strong ROI on fundraising campaigns (E)
- Confident communicator at all levels of the organisation, with the ability to work collaboratively across different areas of the organisation as required (E)
- Very strong organisational and project management skills, with the ability to prioritise tasks and activities across multiple, simultaneous projects (E)
- Understanding and interpreting data (D)
- Experience of traditional and online marketing with an excellent understanding of the digital landscape (E)
- Writing, creating and producing content in multiple formats for various audiences and touch points (E)
- Managing end to end email production from data management and segmentation to email creation to sending and evaluation (E)
- Understanding and application of brand guidelines (E)
- Understanding and creation of on-page SEO and knowledge of the wider SEM implications (D)
- Social media channels, analytics and scheduling software e.g. Sprout Social (D)
Technical Knowledge:
(E = Essential / D = Desired):
- Degree level qualification and/or digital marketing qualification (D)
- Understanding of the principles of customer journey planning and stewardship (E)
- Knowledge of regulatory environment for fundraising including data protection, Gift Aid and fundraising codes of practice and regulation (E)
- High level of computer literacy (MS Office)
- Experience of using CRM (Salesforce) and CMS (Umbraco) systems (D)
- Project management/collaborative working tools (E)
- Knowledge of Adobe Acrobat Creative software (D)
- Knowledge of marketing principles and techniques (E)
- Understanding of how data describes audiences and how this impacts the development and evaluation of content (E)
- Strong attention to detail (E)
- Using a test and learn approach to increase engagement (D)
The client requests no contact from agencies or media sales.