Digital Marketing Manager (Mat Cover)
Speakers for Schools is a national social mobility charity. We work across the UK to inspire young people and help prepare them for the world of work through innovative programmes and practical experiences of the workplace. Through our Research and Policy work we seek to change the landscape to ensure every young person has access to high quality work experience opportunities.
We work in partnership with schools and a network of over 700 leading employers to deliver outstanding opportunities for the young people who need our help the most, be they from under-represented groups or areas of disadvantage.
Speakers for Schools Values
PASSION: We are committed to levelling the playing field for young people across the UK, creating social mobility and tackling disadvantages.
AGILITY: We challenge our ideas of what is possible in order to better meet the needs of those we support. We are human, make mistakes, learn, evolve and adapt.
INTEGRITY: We act with empathy and bring our authentic selves to work every day. We value and respect the talent, time and intentions of those we work with.
COLLABORATION: We are one team with one mission and only by working together can we deliver better outcomes for young people. We support each other unconditionally and feel motivation in shared success as well as individual progress.
DIVERSITY: We know it takes people with different ideas, strengths, identities, interests, and cultural backgrounds to make our organisation succeed. We encourage constructive debate and critical friendship.
The Digital Marketing Manager plays a key role in contributing to the ongoing growth and development of the charity across all digital channels and audiences. They are a data-driven decision maker, with a history of driving growth, who is comfortable championing new ideas and experimenting and optimising to drive projects forward.
This position is for 6 months cover full time from mid-Feb 2024, with a salary of £38000 pro rata, and applicants must be based in the UK with uk Right to Work.
Lead the charity’s digital marketing strategy, leveraging the full digital suite to expand our reach, drive conversions, build brand awareness and promote retention of our existing stakeholder audiences.
Drive continual optimisation and progression of our ‘Always-on’ owned channel engagement plans to support user acquisition and engagement.
Monitor and develop regular audits on competitor activity and best practice across all platforms.
Work closely with the in-house MarComms team and external suppliers to implement key acquisition and retention initiatives to build our audiences with a specific focus on employer and educator acquisition
Work closely with the Content Manager and Lead Designer on brand digital marketing campaigns including paid social, VOD, digital display, online content partnerships, etc.
Work closely with UX lead on creation of audience profiles and web user journey optimisation alongside creation of new user journeys
Work closely with the web manager to turn said user journeys into web pages and navigation systems
Establish strong working relationships with key contacts across all relevant external platforms for service support and best practice.
Day-to-day management of email marketing campaigns & newsletters (including defining audiences/segmentation and test and learn campaigns).
Management of SEO and web optimisation, including but not limited to, site health audit, wireframing and navigation design
All paid digital activity, including paid social and PPC
Other duties as required, as identified by the Chief Marketing Officer
Represent and work to our values as, fostering a culture of positivity, support, respect, and inclusivity, while taking personal responsibility for their attitude, performance, and development
Adherence to data compliance, standards, guidelines and best practices to ensure our data integrity and consistency.
Ensure safeguarding best practice is enshrined in all organisational activity.
Note: This job description is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of responsibilities and duties required.
•Extensive knowledge of paid ad campaign platforms including Business Manager, LinkedIn, Twitter and Google Ad Words alongside reporting/analytics platforms including Google Analytics, Semrush and Tag Manager.
•Experience in SEO and website health scores
•Experience understanding and analysing platform data to reveal and inform planning and decision making.
•Strong background in email marketing is essential for this role. Experience with Iterable platform is beneficial but not essential as training will be provided.
•Experience of working with new and emerging online technologies and tools to develop digital content.
•Knowledge and experience working with Salesforce and PowerBi.
•Strong credentials that demonstrate experience of engaging and building online audiences.
•Thorough experience using Microsoft Office (Word, Excel, PowerPoint, PDF editor, use of collaborative docs, etc).
•Strong interpersonal, verbal and written communication skills.
•Able to gain respect and work as a team player with a range of people.
•Strong organisational skills and a collaborative approach to working.