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Direct Marketing Manager (Retention)

EC1M, London (On-site)
£36,200 - £48,500 inclusive of London weighting. (£32,550 - £44,200 outside of London)
Job description

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.

We are at a key stage as we embark on our new fundraising strategy and look to invest in growing and retaining our supporters. Within the Individual Giving team, you will play an important part in helping to achieve the step-change in the growth of its net voluntary income. The role will work closely across individual giving and the wider fundraising directorate to develop an evolving retention programme that will aim to engage effectively with supporters and increase their lifetime value using a range of products and channels. The role will focus on managing and leading the retention team and strategy which includes using insight and data to develop supporter journeys for a range of audiences. 

You will be able to work in a hybrid way with 8 days per month required at our London office. 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days. 

About You:

You will have experience working in a third sector direct marketing role including experience of using fundraising databases, developing and nurturing key relationships and using a variety of media including direct mail, digital and social media. You will be creative and innovative with strategic analysis skills giving you the ability to assess opportunities, understand impact and grab the attention of key audiences. 

About The Role

  • Manage the retention programme and team to ensure campaigns are delivered on time and to budget and to ensure clear supporter journeys are in place across a range of audiences
  • Develop an annual plan of retention activity to monitor and analyse all campaign results
  • Working collaboratively with key fundraising and data teams lead the development and continuous improvement of supporter journeys across different SJA audiences
  • Working collaboratively with data teams to ensure effective use of segmentation for delivery across a range of annual campaigns
  • Liaising with finance and the Shared Services Centre, to coordinate the development, delivery, administration, coding and processing of donations

Please see the job description for more detail 

Interviews will be held on the 11th and 12th January. 

About Us:

St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. .We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion. 

Closing date - midnight - 7th January. We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.


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Posted on: 06 December 2023
Closed date: 05 January 2024 at 23:59
Job ref: 228764CHJ
Tags: Fundraising, Business Development