London
£50000 - £52000 per annum
Permanent
Job description

Head of Portfolio Marketing - Up to £52,000 - London

Senior B2C Marketing Manager wanted with extensive experience of devising & delivering insight-led marketing strategies

THE COMPANY

Our client is one of the top universities in the world. They've recently restructured their marketing team and developed a portfolio marketing structure so it's a fantastic time to join and make your mark.

THE ROLE

Based in central London, the Head of Portfolio Marketing is responsible for
- devising the insight-led marketing strategy for a portfolio of courses
- developing an expert understanding of the relevant operational and academic culture, course proposition, USPs
- key messages that will inform the student recruitment activities.
- providing marketing expertise on the market, the competition and the target audience.

YOU

The successful candidate will have
- extensive, senior experience of consumer marketing and insight-led strategy within a large and complex organisation
- experience of data segmentation, market trends and audience analysis
- extensive stakeholder management experience

Experience of working in the higher education sector is not essential (although an understanding of the challenges faced by the sector is important).

If this sounds like you, please get in touch today. The deadline for applications is 13th May.

Head of Portfolio Marketing - Up to £52,000 - London

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

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About
Stopgap

Since 1993, we’ve been independently owned by ex-marketer Claire Owen, and have always pursued our two clearest goals with an unw... Read more

Posted on: 23 April 2021
Closing date: 21 May 2021
Job ref: SBW-094793
Tags: Marketing
Job closes in 3 days
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