West Sussex
£43,527 per year
Contract, Full-time
Job description

Salary: 6 months / £43,527
Location: South East England
Job Type: Freelance

Calling all cat loving direct marketing campaign managers for a 6 month home based contract.


This leading animal welfare charity have a nationwide network of adoption and homing centres, volunteer-run branches and charity shops. During 2019 they helped over 190,000 animals - an average of more than 520 per day.


As a Direct Marketing Manager you will lead on the strategic direction and implementation of charitys direct marketing programmes across a number of channels including traditional mail, door drops, inserts and DRTV.

You will help to define operational plans and budget allocation in order to develop sustainable income streams for the charity, and maximising the long-term return of investment for individual donors.

You will be managing a small team and an £10M annual expenditure budget to significantly grow the number and value of individuals supporting the charity, through improved profitability of existing campaigns, as well as researching and testing new fundraising channels, propositions and initiatives.

Whilst the office is based in Sussex, the client is happy for this role to be 100% home based.


In order to be considered for the role of Direct Marketing Campaign Manager, you will need:

- extensive experience in direct marketing - preferably within the charity sector, managing both acquisition and retention
- line management experience with track record of developing individuals
- a proven track record of achieving income against agreed financial targets as well as other KPIs
- a good working knowledge of data driven campaign plans and segmentation models
- the ability to work under own initiative, to manage and prioritise a high workload and multiple complex issues/tasks in a changing environment with tight deadlines
- proven interpersonal and consultative skills, including the ability to communicate, present, negotiate, influence and build credibility with colleagues and external suppliers such as agencies, mailhouses and printers


Salary: 6 months / £43,527
Location: South East England
Job Type: Freelance


NB: You must be eligible to work in the UK


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Posted on: 12 January 2022
Closing date: 09 February 2022
Job ref: JNS-096306
Tags: Communications, PR, Fundraising