Sue Ryder
London, Greater London (On-site)
£44,000 per year
Permanent, Full-time
Job description

Digital Fundraising Manager


We have a fabulous new opportunity for a Digital Fundraising Manager to join the Sue Ryder team to drive digital fundraising across the Fundraising Directorate.


Sue Ryder provides hospice and neurological care for people facing a frightening, life-changing diagnosis. We do whatever we can to be a safety net for our patients and their loved ones at the most difficult time of their lives. We see the person, not the condition.


Position: Digital Fundraising Manager

Location: London

Hours: Full time

Salary: £44,000 per annum

Contract: Permanent

Closing date: 28th February 2022

Competitive Benefits Package: 25 days holiday rising to 30 plus bank holidays, buy and sell holiday scheme, private pension, staff discount with thousands of retailers, enhanced maternity pay, 15% off New Goods and lots more. Please visit our website for the full list.


About the role:

Reporting to the Head of Public Fundraising, this role will work alongside colleagues in the Digital Team to integrate, run and provide analysis on digital channels in the existing programme in addition to introducing and managing new campaigns. The role will sit alongside the Products and Campaigns Development Manager, Senior Individual Giving Manager and UK Lottery Manager in the Public Fundraising Team.


The key duties of the role will involve:


  • Developing and running two Facebook Challenges, driving income and cold acquisition.
  • Developing an overarching digital strategy and providing guidance for complimentary product strategies
  • Implementing work plans for growing digital income and improving digital stewardship for individuals across our fundraising programme
  • Building and reforecasting programme level budgets, responsibility for ensuring the best possible return on expenditure
  • Looking for opportunities to innovate and develop Digital Fundraising at Sue Ryder. Continually striving for improvement
  • Delivery of digital fundraising campaigns to agreed timings and budgets
  • Managing and collating feedback from multiple stakeholders
  • Creating and editing effective copy and content which is tailored for different audiences, channels and platforms. Working with colleagues in the Marketing team to generate and effectively communicate case studies, testimonials and other cause related content
  • Monitoring and analysing results of campaigns, optimising activity to ensure the most effective results are achieved
  • Working closely with agencies and suppliers to maximise effectiveness of agency relationships


About you:

In order to be successful in this position, you will be an experienced digital fundraiser who can demonstrate the following:


  • Experience of building and managing campaigns in Facebook (including use of Facebook Business Manager and Ads Manager), Instagram and PPC
  • Experience managing challenge events on Facebook
  • Knowledge of using GivePanel to steward and convert Facebook fundraisers into long-term supporters
  • Experience implementing and monitoring reporting on digital channels, including Google Analytics experience
  • Knowledge of online supporter or customer journeys (this will be delivered alongside our Supporter Stewardship & Journeys Manager)
  • Knowledge of compelling content and marketing materials for email and social media (delivered alongside our Digital Content and Email Marketing Managers)
  • Understanding of best practice email broadcast systems (Mailchimp would be an advantage)
  • Proven track record of working within a fundraising environment and knowledge of digital fundraising programmes
  • Experience of working with and through a large supporter or customer facing team to achieve results
  • Experience of using a variety of communication methods to an audience of all levels both internally and externally
  • Experience delivering income and programme growth
  • Experience of successfully managing agency partners to deliver campaigns to agreed budget and timeframes
  • Knowledge of financial management, budgeting and reforecasting


If you are an experienced digital fundraiser and are looking for an exciting new challenge, then apply today and help us to "be there when it matters".



Other roles you may have experience of could include: Senior Digital Fundraising, Marketing, Digital Fundraising Manager, Head of Fundraising, Head of Digital Fundraising, Fundraising Marketing, Direct Marketing Manager, Digital Communications Manager, Direct Marketing and Digital, Senior Direct Marketing, Fundraising Manager Direct Marketing, Senior Direct Marketing Executive, Digital Communications Director, Digital Channels Manager, etc.


Posted on: 26 January 2022
Closed date: 25 February 2022 at 23:59
Job ref: 3058
Tags: Fundraising, Business Development