- Applications close: Thursday 26 September 2019 (9am BST)
- Salary: £38,000 pa inc. London-weighting
- Reporting to: Partnerships Director
- Contract: Fixed term contract: one year (possibility of becoming permanent). Full time (37.5 hours per week). Requests of flexible working or part time hours will be considered.
- Job Location: London
- Start date: ASAP
- Interview date: TBC - during w/c 30 September
About the role
The Access Project is sector-leading in its outcomes for young people - and we want the world to know about it. We are looking for an experienced communications professional to make a step change in our media profile and brand awareness.
There is a national conversation going on about higher education and social mobility. The Access Project is a leading expert in this field - we have insight, evidence and student stories to contribute to this debate. Growing TAP’s profile will play a central part in attracting more volunteers and donors and in raising awareness of the educational disadvantage faced by young people from low-income backgrounds.
The successful candidate will be passionate about levelling the playing field for disadvantaged young people in education. You will be a superb copywriter. And you will build strong relationships, able to work closely with colleagues across the organisation and develop relationships with journalists and ambassadors for our cause.
This is a fixed-term role while The Access Project reviews its vision, mission and strategy in preparation for our next phase of growth. There is a possibility of it becoming permanent.
Raising TAP’s profile
Secure national, regional and local press and broadcast coverage to raise the profile of The Access Project, placing us in the national conversation around social mobility and university access:
- Build relationships with journalists and proactively pitch stories
- Make the most of local and regional press opportunities where our partner schools and universities are based
- Coordinate interviews and brief spokespeople
- Keep track of relevant news and policy developments in social mobility and higher education
- Help to source and steward high-profile ambassadors for TAP
Grow our profile in the higher education sector, promoting us as leaders in our field:
- Coordinate and draft articles and blogs for specialist HE platforms
- Interact with specialist and expert sector voices as part of our social media strategy
- Ensure The Access Project is nominated for relevant awards
Communicating our impact and student stories
- Ensure our sector-leading impact is clearly communicated on our website, social platforms and other channels.
- Ensure our student stories are told in a compelling way, working with colleagues to source these and giving guidance on interviewing and storytelling techniques where needed.
- Work with our student ambassadors to bring their voice into media coverage.
- Develop publicity materials for the organisation including our annual review, brochures, leaflets and short films.
Developing our messaging and brand
We have recently established a new brand and core messaging. This needs to be reviewed, refined and rolled-out across the organisation.
- Lead a review of our messaging, including commissioning research and testing if needed.
- Ensure our brand guidelines are up-to-date, practical and accessible
- Work with colleagues across the organisation to ensure they have suitable messaging and materials for their key audiences (e.g. funders, volunteer tutors, school partners)
- Ensure joined-up communications plans across TAP.
- Input into plans to ensure smooth supporter journeys for people volunteering and donating to TAP.
- Contribute to internal communications, including our internal newsletter with news of interest.
- Ensure the privacy and safety of the young people we work with in all communications.
- Input into our critical incident policy and response plan.
Line managing our Senior Communications Officer
Our Senior Communications Officer is primarily responsible for our social media platforms, the website and creating visual content, but is involved in all areas of communications.
- Provide oversight and guidance.
- Develop objectives opportunities for professional development.
- Proven track record of pitching and securing press and broadcast coverage.
- Superb copy writing skills.
- Ability to convey complex and technical information in an appealing way, understanding the needs of different audiences.
- Ability to form excellent working relationships with colleagues, journalists and ambassadors.
- Flexible and able to work under pressure to short deadlines.
- Good knowledge of digital communications and what a good digital and social strategy looks like.
- Commitment to TAP’s mission.
- Good knowledge of the higher education and social mobility news and policy environment.
- Line management experience.
- Experience of brand development and message testing.
No CVs please. Please complete the application form via the link provided.
- Flexible working options
- Generous annual leave entitlement: 25 days plus Bank Holidays, including Christmas-New Year closure.
- Professional Development: we are committed to developing our staff and help to provide professional development courses to complement and enhance your employment with us.
- Cyclescheme: This is a tax exemption scheme which allows employees to purchase cycles and safety equipment as a tax-free benefit, saving on average about half the cost
- Travelcard Loans: For permanent staff who have passed their probation period, to help cover the cost of travel, with repayment options up to 12 month instalments per year