Birmingham, West Midlands (On-site)
Up to £31,212 (dependent upon experience)
Permanent, Full-time
Job description


Salary: up to £31,212 (dependent upon experience)

Hours: 36.5 hours per week. Flexible working will be required, to include evenings and weekend

Location: Birmingham based with travel to Solihull

Contract type: Permanent

We are looking for a Senior Marketing and Communications Officer to join our Team, you should be innovative, able to create content and campaigns that drive forward the marketing of our health and wellbeing initiatives, reaching our existing and new audiences to raise the profile of our Active Communities Programme. You should have excellent time management skills, be able to line-manage staff and be a supportive colleague.

Our Active Communities Programme works across Birmingham and Solihull, it builds on Sport England’s National Strategy (Uniting the Movement). Our multi-disciplinary team develops and delivers innovative and effective ways to reduce the levels of inactivity in our most disadvantaged communities, driving forward and piloting new approaches that are making a real difference to people’s lives.

You will lead on and contribute to the development and implementation of a range of integrated marketing and communications activities, including, the development of the programme’s Marketing and Communications Plan. You will lead on the design, production and approval of marketing materials, producing engaging copy, posting on and managing social media accounts and contribute to the management and development of our website. While proactively developing, and fostering internal and external relationships with our partners, funders and local communities. You will work closely with the Senior Project Manager, contributing towards planning, monitoring and evaluation of the Active Communities Programme and related projects. Furthermore, the post holder will work closely with The Active Wellbeing Society’s marketing function to develop the digital presence and communications.

The post holder will be employed by The Active Wellbeing Society (TAWS) which is a multi-award-winning independent community benefit society which works with some of the poorest communities in Birmingham and Solihull to improve people’s health and wellbeing through physical activity.

Its mission is to: Use physical activity, guided by innovation, collaboration and insight, to do the collaborating and development required to create stronger and more resilient communities.

The Active Wellbeing Society is a Community Benefit Society, which means that it is controlled by its membership, (users, communities, partners, and stakeholders), and cannot use surpluses for anything other than community benefit. All assets are “locked” for the benefit of the communities that TAWS serves. It has charitable purposes and is treated as a charity by HMRC.

The Society was developed out of the successful Wellbeing Service set up by Birmingham City Council in June 2015 and is a public service mutual. It has a track record of innovation, collaboration, citizen engagement and successful delivery within the Council, and by going independent in 2018, TAWS was able to build on this foundation and unlock new sources of funding to support its further growth and development.

We are a friendly bunch so once you have read the Job Description if you have any questions or would like an informal chat about us, and/or, the role, please contact us.


  1. Communications: To lead the development and implementation of an integrated communications and engagement plan for the programme for internal and external audiences. This includes, planning, preparing and delivering a range of targeted marcoms activities, ensuring content is clear and easy to understand, using plain English and to be tailored to the appropriate audiences. Collaborate with colleagues to help capture and disseminate stories to a range of audiences including press and media. Lead on the development and growth of the Active Communities brand. Co-produce social marketing/ behaviour change campaigns with the Research and Insight Team.
  2. Partnership and Meetings: Develop and manage relationships with our community partners to grow digital platforms and deliver face-to-face engagement methods. Work with the wider team to support community partners, be the main point of contact for our digital platforms and supporting partners to promote their content. Attend and/or Chair Marketing and Communications meetings with partners or community groups.
  3. Design: Lead on the creation and design of marcoms materials for the programme, producing high quality, innovative written and visual material, including, researching, copywriting, editing, proof-reading and development of documents. Develop content for websites, digital platforms, social media, email campaigns and other channels, to convey key messages to target audiences. This includes, leading on the production and management of visual content, such as, graphics, infographics and video.
  4. Digital engagement: Use social marketing and online tools to promote projects and increase active participation, focusing particularly on those from our key audiences including the most disadvantaged communities. Meet KPI’s for increasing membership and engagement rates across all platforms. Lead on the development of our digital platforms, proactively seeking opportunities to build and engage our audiences and networks.
  5. Analytics /monitoring – Develop and maintain a dashboard of website and social media analytics, work with the Marketing function on Search Engine Optimisation and the monitoring and evaluation of campaigns.
  6. Video/Photography: Create, coordinate, or commission videos and images as part of the digital content and case study collation as part of our process learning. When required, visit projects and events to capture images with the required release permissions and catalogue.
  7. Training: Train the team, staff and volunteers on how to use social media and digital platforms to support marketing goals and objectives.
  8. Research: Engage and bring together the programme’s target audience to learn and develop key messages/campaigns to extend community reach. Collaborate with the Research and Insight Team on the evaluation of the Active Community Programme and projects.
  9. Evidence Based Practice – You will build on the learning from the Local Delivery Pilot, regional and national evidence base, and local research and insight to engage our communities and seldom-heard groups by utilising friendly accessible marketing and communication methods that resonate with local people and amplifies the voice of the community.
  10. Community: Work with communities to co-create content and campaigns that address key issues and amplify their successes.
  11.  Coordination: Coordinate staff and volunteers required to deliver campaigns, promotion, PR and events.
  12. Line manage staff: Line manage staff and supervise work placements, including, developing and monitoring of work plans, 1-2-1s, appraisals and the use of Sage HR.
  13. Resources: Ensure all work/projects are monitored and evaluated and all budgets managed effectively, including the management of contracts. Ensure all work is compliant in terms of TAWS policies/procedures and relevant legislation (Data protection/GDPR/Marketing).
  14. Campaigns and Events: Lead on the development of digital and physical resources. Produce a suite of templates to be used by staff, communities, partners to support activity promotion. Identify and resolve any issues with promotional content in a timely and professional manner.
  15. Teamwork: To work within the team and the wider organisation to support the values of the organisation and to ensure that citizens are central to the work that is being delivered.



  1. Demonstrable experience in a communications or marketing team, including successfully working on integrated marketing campaigns using a variety of marcoms tools and techniques.
  2. Significant experience in community engagement, designing and implementing effective communications to engage and resonate with diverse community groups.
  3. Experience in developing and managing digital platforms, content management systems and CRM systems, and using these to successfully engage digitally. 
  4. Positive, fun and friendly communication style – the ability to use known techniques and messages as well as create new, innovative marcoms. Evidence of having a creative and innovative approach to ‘doing things differently’.
  5. Experience of translating complicated ideas simply and convincingly to multiple audiences.
  6. Demonstrable experience of leading on campaign design, development and management, including, working with senior internal and external stakeholders, agencies, suppliers, media and community organisations.
  7. Significant experience of website development, social media, e-mail and other digital campaigns and the use of customer profiles, tracking and knowledge of digital analytics tools, Search Engine Optimisation and the monitoring and evaluation of campaigns.
  8. Significant experience of leading marketing campaigns, projects and programmes to successful conclusions.
  9. Experience of communicating whole systems change projects for social and/or environmental change.
  10.  Experience of line-management of staff. 

Skills & Abilities

  1.  Advanced production, creative and design skills with significant attention to detail.
  2. Both people and project management and good leadership skills.
  3. Excellent writing, editing and proof-reading skills.
  4. Expertise in the use of online platforms, basic programming/development needs, and working closely with digital service providers to test and maintain platforms.
  5. Significant photography, filming, editing and production skills.
  6. Ability to prepare and present interpretive material/information in a creative and innovative approach to a range of audiences.
  7. A ‘can do’ attitude and the ability to work in a fast-paced environment, working to quick deadlines and changing priorities to resolve key challenges.
  8. Effective organisational and administrative skills using both manual and digital systems. Strong IT skills.
  9. Ability to communicate key messages and information in a clear, accessible style.
  10. Demonstrate confidence, energy and ability to engage and motivate people with the tone of content produced.
  11. Strong internal and external customer service delivery.
  12. Ability to work flexibly and independently, as well as part of a team, managing a varied workload for self and team whilst prioritising and achieving targets and deliver deadlines.
  13. Seek opportunities to communicate with all our stakeholders regularly and support local groups to communicate with target audiences.

Please see the advert on our Jobs page (as per the apply link) for further details of the person specification for this post.


  • Nest Pension – 8% employer contribution - 3 % employee contribution.
  • Heath Cash Plan – giving you discounts on everyday healthcare such as dental, optical, physio, prescriptions & more.
  • Employee Assistance Programme (counselling and DRs on call 24hrs a day)
  • Death in Service – x4 your salary paid to beneficiary.
  • Annual Leave – 25 days FTE (increasing to 29 days with service) plus 5 wellbeing days
  • Flexible working
  • Hybrid working options
  • Bring your own device - £20 towards your phone bill monthly
  • Fantastic volunteering opportunities within The Active Wellbeing Society every month


Please submit a Cover Letter and CV addressing the experience you have had relevant to the 'Main Duties' and the 'Knowledge & Skills' sections of the advert, but as a minimum please address how your experience aligns with the following:

  1. Comprehensive experience in a communications or marketing team, including successfully working on integrated marketing campaigns using a variety of marketing and communications tools and techniques
  2. Significant experience in community engagement to inform the design and implementation of marketing and communication campaigns that resonate with diverse communities.
  3. Demonstrable experience of leading on campaign design, development and management, including, working with senior internal and external stakeholders, agencies, suppliers, media and community organisations.
  4. Significant experience in developing and managing websites and digital platforms, content management systems and CRM systems.
  5. Extensive creative and design skills with experience of relative software, graphic design, photography, videography etc
  6. Extensive experience of social media, e-mail based marketing and other digital campaigns, including the use of customer profiles, digital analytic tools and Search Engine Optimisation and the monitoring and evaluation of campaigns.
  7. Excellent writing, editing and proof-reading skills, with experience of collecting stories in community settings.
  8. Experience of working in a Community Benefit Society, charity or public sector (desirable).
  9. Experience of communicating whole system change projects for social and/or environmental change (desirable)

Closing Date: Sunday 23rd January 2022

Interview Date: Friday 4th February 2022

Due to the high numbers of applications we received for our job vacancies, we may close application windows early, so we would encourage you to submit your application ASAP

Successful applicants will be required to be DBS checked prior to starting.

We will provide all applicants with an outcome on your application, this will usually be within 1 week of the application window closing.

Our customers come from all walks of life and so do we, in recruiting for our team we welcome the unique contributions that you can bring. The Active Wellbeing Society is committed to being an equal opportunity employer, we recruit based upon capability and all applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation. At The Active Wellbeing Society we are searching for people who share the passion for what we do with different backgrounds, perspectives and experiences, collectively making a difference.

If there is anything we can do to assist you in your application or preparations to be interviewed for one of our job vacancies please let us know and we can ensure you have a positive and comfortable experience.

Thank you for your interest in working for The Active Wellbeing Society, we look forward to receiving your application.


More about The Active Wellbeing Society

The Active Wellbeing Society (TAWS) is an independent social enterprise and a registered Community Benefit Society, which works with some of th... Read more

Posted on: 06 January 2022
Closed date: 23 January 2022 at 23:59
Tags: Communications, PR, Marketing