Brixton, Greater London
Liverpool, Merseyside
Manchester, Greater Manchester
£40,000 - £43,000 per year
Contract, Full-time
Job description
  • £40,000-£43,000 (FTE; dependent on experience; contract or day rates will be considered)
  • 12-month contract
  • Based in London (currently working from home; other locations will be considered, but when possible, the ability to work from London on a regular basis is essential).

The Cares Family is an anti-racist organisation committed to advancing anti-racism. We particularly welcome applications from Black, Asian and Minority Ethnic people, who are under-represented in our organisation. We are an equal opportunities employer.


The Cares Family’s mission is to help people find connection in a disconnected age. Our objectives are to reduce loneliness and isolation amongst younger and older people alike; improve people’s connection, belonging, purpose and power in a rapidly changing world; and bring people together to reduce social, generational, digital, cultural and attitudinal divides.

Those relationships have had a dramatic impact. 98% of young people involved say they have a stronger connection to the community. 73% of older neighbours involved say their isolation is reduced; 86% are better able to appreciate the changing world; and 77% say their relations with young people have improved. Neighbours report feeling reduced loneliness, improved understanding across generations, a deeper sense of belonging, and “part of something bigger”.

But as the Covid-19 pandemic has shown, loneliness is not just a personal crisis for younger and older people; it’s also a broader public health crisis and a national political crisis. It affects millions of people – from people newly working from home or cooped up in university halls, to new parents; middle aged men to digitally savvy teenagers; LGBT+ people to new migrants. In fact, those who are already marginalised in society experience its consequences the most.

So, as well as improving individual lives and community togetherness, The Cares Family has started to have an impact at the systemic and cultural levels too – through storytelling and campaigning work that are rapidly increasing our profile and making an even bigger difference.

In 2018, the then Prime Minister launched the government’s first ever loneliness strategy (which we lobbied for and helped shape) at a Cares Family social club. We have received coverage in The Economist, The Times, The Guardian, The Telegraph and on BBC1’s News at Ten and Channel 4 News, as well as support from Russell Howard and Florence and the Machine. And in 2018, our Founder and CEO was appointed one of 20 inaugural Obama Fellows, bringing new attention to our issues and work.

We are therefore at a moment of opportunity to make an even bigger difference in the year ahead. We plan to do that with our ‘Action, Voice, Power’ strategy – increasing our local action with new projects, raising up the voices of human experience through new campaigns, and working to ensure national and local government make new investments to reduce loneliness, and build connections across perceived divides.


That’s why we are looking for a Campaigns Lead to put rocket boosters under our systemic and cultural impact. Specifically, you will work with our CEO to develop and execute a cross-party, public-facing campaign coalition, which is already in development, to rally public and political support for a major government investment in building connection over the next generation; with our creative Programmes teams to enable local intergenerational activism in London, Liverpool, Manchester and other places to help build togetherness and change systems locally; and with our innovative Projects team to guide national campaigns like Intergenerational Week.


We are looking for someone who:

  • Has significant and proven experience driving change at the national level – and knows how to build the campaign architecture, narratives, relationships, coalitions and media coverage to affect national policy change in Westminster.
  • Is collaborative – and knows how to bring together and coordinate a coalition of organisations with their own distinct goals to create a coherent, powerful message that will achieve its goal.
  • Knows how to mobilise people – through clear, actionable ‘asks’ of the public, online and offline, and by bringing our neighbours, teams, partners and politicians with them.
  • Has the expertise to appraise data, create targeted emails and social media content that motivate people to take action, and tell beautiful stories that inspire change.


More about The Cares Family
The Cares Family

The Cares Family (currently North London Cares, South London Cares, Manchester Cares, Liverpool Cares and East London Cares) is a group of... Read more

Refreshed on: 24 January 2021
Closed date: 01 February 2021
Tags: Campaigning, Advocacy

The client requests no contact from agencies or media sales.