London, Greater London
£34,000 per annum (negotiable for the right candidate)
Contract, Full-time
Job description

Our small and high impact communications team works across the organisation. We are looking for an established and innovative marketing professional with a passion for branding and design and a demonstratable ability of leveraging digital media to increase visibility as Marketing & Communications Manager.

The Marketing & Communications Manager will lead the development and delivery of engaging and measurably impactful communication and marketing strategies which increase the organisation’s visibility, engage the relevant audiences and support charity’s long-term strategy.

Day-to-day, the post holder will manage all activities across the organisation’s digital channels including, website, social media (organic and paid) and email marketing.

In addition to digital marketing, the role will oversee press and media relations, video, copy and speech writing, branding and design. The post holder will also deliver marcomm plans, working with teams across fundraising, partnerships and events on initiatives with corporate and high-profile stakeholders.

The role will head up a team consisting of two Marketing & Communications Coordinators, a Graphic Designer as well as various freelancers and creative agencies.

Candidates with exceptional digital skills in Google Adwords, Facebook advertising and CMS are preferred.

This role offers an exciting opportunity for a dedicated marketing and communications professional to head up a vibrant team for a leading youth charity in the UK.

JOB DESCRIPTION

  • Work with the Programme Management Team and other key stakeholders across the organisation to identify and agree marketing priorities for 2021-2026

  • Develop and manage delivery of marketing, communications, brand and design strategies across The Diana Award’s communication channels

  • Lead the management, development and evolution of marketing plans, websites, creative campaigns and the overall digital strategies

  • Manage and deliver paid media planning and implementation, optimising budget and results

  • Generate insights and robust recommendations from in-depth research and analysis on audience behaviour, requirements from young people and digital trends

  • Work with the wider team to identify, select and engage with young people, creating content with them

  • Evaluate the impact of The Diana Award’s marketing and communications activities, report insights and provide recommendations

  • Produce regular reports to a range of stakeholders against targets

  • Work with the Events team on internal and external programme and organisation events

  • Develop and support the delivery of MarCom plans for co-branded initiatives with corporate and high-profile stakeholders

  • Adhere to the digital safeguarding requirements, GDPR and financial policies and procedures

  • Work alongside the partnerships and fundraising team to promote fundraising campaigns and product collaborations to expand our unrestricted funding

  • Develop systems and processes to support the communications team to meet deadlines, and empower them to take ownership

  • Motivate your team to meet the organisation's expectations for productivity, quality, continuous improvement, and goal accomplishment by delegating and setting expectations for accountability and regular feedback

  • Provide encouragement and opportunities for development within your team

PERSON SPECIFICATION

Skills

  • Excellent project management and organisation skills with the ability to work well under pressure, prioritise workload and to meet tight deadlines

  • Strong interpersonal skills, ability to collaborate, communicate and build relationships effectively at all levels

  • Excellent copywriting skills with proven experience in producing and/or editing long-form and short-form copy

  • An eye for design and imagery placement with the ability to provide clear and constructive feedback on the work of others

  • Proven skills in developing reports and analysis on digital performance

  • Strategic thinking, with the ability to form clear and strong recommendations

  • Knowledge and keen interest in the latest digital trends, online behaviour and marketing

  • Knowledge of the youth sector and its key audiences is desirable

  • A proven passion for social action and the youth-led development sector – experience of marketing and content development in the charity sector or for brand social impact projects is preferred

Experience

  • Proven success in devising and delivering creative and effective digital marketing, brand communications and implementation across a range of formats, markets and channels

  • Experience in overseeing and managing websites, including a clear understanding of back-end platforms and services and experience of working with a CMS. Experience of working with the Wordpress and Webflow CMS is particularly advantageous, along with any coding skills

  • Demonstrated ability to motivate and develop a department and department staff members

  • 4-5 years’ experience in a similar role

  • Experience and understanding of how to use tools such as Google Analytics and Adwords

  • Demonstrable experience and understanding of Facebook Ads Manager

  • An understanding of PPC, HTML/CSS and competency in Adobe Suite would be considered an asset

  • Experience with managing external partners including agencies and other organisations

The Diana Award is committed to safeguarding and promoting the welfare of all. This is a responsibility that is shared by all members of staff the successful candidate will be subject to an enhanced DBS or equivalent police check.

The Diana Award is committed to building and developing a workforce which reflects the diversity of the young people we support. We are proud to be an equal opportunities employer that values and respects the people who work for us. We seek to ensure all job applications are treated fairly, with respect and without bias.

More about The Diana Award
About
The Diana Award

About Us

The Diana Award is a charity legacy to Diana, Princess of Wales’ belief that young people have the po... Read more

Refreshed on: 22 December 2020
Closed date: 01 February 2021
Tags: Communications, PR, Marketing