West Byfleet, Surrey
£15,000 - £18,000 per year, depending on experience (£25-30,000 FTE)
Permanent, Part-time, 22.5 per week
Job description

Main purpose of Job

  • To ensure the effectiveness of the charity’s digital marketing activity, maximising return on investment, and evidencing success through regular reporting
  • Technical management of our website, ensuring compliance with best practice, and with quality, accessibility and search standards, and improving users’ experience
  • Technical oversight of website integrations with our CRM and other platforms

 

Key responsibilities:

  • Work with colleagues and line manager to ensure that your work is aligned to organisational strategy, key objectives and annual plans and budgets
  • Customer/donor journey mapping & driving conversion, ensuring activity can be tracked from promotional content through to landing page and goal completion
  • Manage our Google Ads account and not-for-profit grant
  • Support colleagues to create paid online advertising campaigns and ensure effective tracking, monitoring, improvements, evaluation and reporting of campaigns
  • With colleagues, optimise our social media content and platforms to get results
  • Optimise website(s) for search engines, accessibility and user experience
  • Ensure website analytics are set up effectively and provide meaningful, actionable insight, reporting regularly on growth
  • Ensure we benefit from integrating our CRM and other software into the website.
  • Ensure the quality and integrate of customer/donor data across all platforms
  • Ensuring consistent application of the charity’s brand across campaigns and website

Other work as requested by your line manager as needed to support our aims

Refreshed on: 01 May 2021
Closed date: 15 May 2021
Tags: Marketing, Digital

The client requests no contact from agencies or media sales.