E1, London
£30,521 per year
Permanent, Full-time
Job description

The Fairtrade Foundation

Job title:                    Media Officer

Salary:                        £30,521 per annum

Location:                    London

Contract/Hours:        35 hours, Full time

Fairtrade Foundation are recruiting for a Media Officer to work within the Media & Communications Team on the development and delivery of media strategies and campaigns.  You will need to build and maintain relationships with print, broadcast and social media, to ensure impactful coverage of Fairtrade and its positive impact for producers. 

The role is a vital and highly visible one within the Foundation. You will join a small high performing team that creates, develops and promotes compelling stories about Fairtrade, as well as a key role in events such as the Fairtrade Fortnight. You will have excellent writing skills, along with experience of working in a busy press office dealing directly with journalists and managing the external media monitoring and press clippings services. You will often be first point of contact for journalist enquiries. You should also have experience of using web content management systems and specialist journalist contact databases. If you have experience of organising events for journalists with the aim of securing media coverage, that’s great, but it’s not essential.

It’s an exciting time to join the Fairtrade Foundation – we have just celebrated 25 years of the FAIRTRADE Mark in the UK. Fairtrade Foundation is a passionate and ambitious development organisation committed to tackling poverty and injustice through trade. We are best known as the independent, not-for-profit body behind the FAIRTRADE Mark, a product label assuring consumers that their purchase helps disadvantaged farmers and workers in developing countries secure a better deal.

At Fairtrade we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us. Therefore for this specific role a basic DBS check will be needed for this role as part of an offer of employment.

Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.

Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation.

The international Fairtrade system (of which the Fairtrade Foundation is a member) works on behalf of farmers and workers to drive sustainable livelihoods, empower producers and workers, and make trade fair.

The Fairtrade Foundation is an equal opportunities employer and welcomes applications from all sections of the community

Closing date: 6 January 2020 10 a.m.

Interviews will take place 20 January 2020

Contract: Permanent

To apply please fill out an application online (CVs will not be accepted) visit the jobs page at

 Job Description

Job Title:                 Media Officer

Reports to:              Senior Media Manager.

Staff Reporting:     None, but supervision of volunteers may be required.

Based at:                 5.7 The Loom, 14 Gower’s Walk, London, E1 8PY

Salary:                     £30,521 a year

Level:                       Grade 7

Date updated:         December 2019

Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.

Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation.

The international Fairtrade system (of which the Fairtrade Foundation is a member) works on behalf of farmers and workers to drive sustainable livelihoods, empower producers and workers, and make trade fair.

The Fairtrade Foundation is an independent non-profit organisation that focuses on four key areas of work in the UK:

  • We partner with businesses to certify their supply chains according to Fairtrade’s independent, producer/worker focused standards, and to enable increased investment in producer and worker led development plans. This includes licensing the use of the FAIRTRADE Mark on products.
  • We grow demand for Fairtrade products by connecting producers and workers with retailers and branded businesses in the UK, and helping to strengthen supply chain relationships that are fairer and more equitable. 
  • We work with commercial and donor partners to develop programmes and services that support producers and workers to achieve their development goals. 
  • We campaign to raise awareness of the need for Fairtrade amongst the public and with policy makers, supporting the grassroots Fairtrade movement to call for fairer trade.

The hundreds of Fairtrade Towns, Faith Groups, Schools and Universities and committed supporters are vital in helping us realise our vision of fair trade.

In the UK, the Fairtrade Foundation employs around one hundred staff across Commercial, Public Engagement and Impact Directorates, and in Finance, IT & Data, Facilities & HR teams.

 

Background

Public Engagement

The Public Engagement Directorate inspires and enables public supporters of Fairtrade to take action, either individually or in their communities through a diverse range of channels and campaigns.  We aim to make public support for Fairtrade as strong and wide ranging as we can. The Media and Communications unit is key to achieving this goal and to ensure people are aware of the difference Fairtrade makes to the lives of farmers and workers around the globe.

What we are looking for?

It’s an exciting time to join Fairtrade – We’re in the fourth year of our 2016-2020 Strategy – Fairtrade Can, I Can – Changing Trade, Changing Lives which is an ambitious global response to a changing world. Our new strategy presents the opportunity for us all to work together in new ways, to drive even more impact, galvanise pubic support and action to tackle the urgent challenges farmers and workers face by continuing to drive an effective and inspiring organisation and system.

We have just celebrated 25 years of the FAIRTRADE Mark in the UK. Fairtrade Foundation is a passionate and ambitious development organisation committed to tackling poverty and injustice through trade. We are best known as the independent, not-for-profit body behind the FAIRTRADE Mark, a product label assuring consumers that their purchase helps disadvantaged farmers and workers in developing countries secure a better deal.

The role is a vital and highly visible one within the Foundation. You will join a small high performing team that delivers and promotes compelling stories about Fairtrade, as well as a key role in events such as the Fairtrade Fortnight. You will have excellent writing skills, along with experience of working in a busy press office dealing directly with journalists and managing the external media monitoring and press clippings services. You will often be first point of contact for journalist enquiries and would therefore best suit a naturally confident and who is comfortable communicating at all levels and has the ability to easily build efficient and effective working relationships. You should also have experience of using web content management systems and specialist journalist contact databases. If you are a talented and ambitious Media or Press Officer, with experience mentioned you will be a great fit. If you also have experience of organising events for journalists with the aim of securing media coverage, that’s great, but it’s not essential.

The Role Profile

The post holder will work with the Media & Communications Team on the development and delivery of media and communications strategies and campaigns, and in building and maintaining relationships with print, broadcast and social media, to ensure impactful coverage of Fairtrade and its positive impact for producers. The role engages the public through effective dissemination of Fairtrade news, PR campaigns, impact stories and content, building relationships with journalists, bloggers and media outlets and managing overall media monitoring and office systems.

 

Key Tasks

  1. Acts as a first point of contact for general press enquiries, as well as meeting and greeting journalists at various events internally and externally.Is responsible for handling requests from journalists for facts and figures, photographs and images, footage, product samples, logging and overseeing sample and footage stocks.
  2. Sets up media interviews, providing relevant briefings, information and logistical support for spokespeople to ensure they are well prepared.
  3. Works with Media & Communications Team to set up media training for Fairtrade Foundation spokespeople.Develops digital press relations, working with the digital team to create innovative content and news stories to place on Foundation website and elsewhere.
  4. Drafts responses to media queries and questions on and offline, working with senior media managers to develop key messages and quotes.
  5. Drafts press releases and sells in stories to relevant media lists, and disseminates relevant content into our social networks, drawing these to the attention of relevant journalists, bloggers and agreed audiences.Works up ideas for new media campaigns and innovative ways to target the press, and manage delivery of agreed elements of any campaigns, especially ensuring delivery of media coverage in regional, educational, faith-based and community press outlets.
  6. Develops and manages the organisation of media events, e.g. press launches, webinars and online chats, press conferences, press or blogger outreach days, PR stunts.
  7. Ensures the smooth running of the Foundation’s media office, including up-to-date lists of journalist and blogger contacts and mailing lists, media calendar of activity across all channels (both traditional and digital), running files, on-call rota systems, daily news review processes etc.Works closely with digital colleagues on the Foundation’s digital and social media systems, including Facebook, Twitter feeds, Instagram and other social media accounts, developing engaging content, stimulating and managing conversations and responses. Ensures effective content management of virtual press office on the Foundation’s website including news and partners news pages, online press packs.
  8. Contribute into media, digital and marketing communications planning & editorial calendars to ensure clear management of stories and content across relevant channels.
  9. Manages schedules and content for the Foundation’s news blog, working with the managers in the team to commission and edit pieces from colleagues and external guest bloggers, conduct interviews, write fresh content.  Ensures the blog responds to news stories with relevant commentary, and drives wider dissemination from our blog into Fairtrade’s stakeholder e-news, mainstream online news, social media and commentary channels.Manages the monitoring, dissemination and evaluation of media coverage
    • disseminates daily / weekly news summaries
    • ensures all press clippings are logged and filed
    • manages the relationship with external press clippings service
    • ensures audio and visual recordings of broadcast coverage
    • ensures up to date media coverage is displayed in relevant places
  10. Supports the team in the preparation of overseas press visits, including logistical travel arrangements, preparation of briefings and press packs, liaison with other parties on the trip etc.
  11. Recruits and manages volunteers or interns to support the delivery of media activities and events, and in the day to day running of the media office

Review Arrangements

The details contained in the Job Description reflect the content of the job at the date the job description was prepared.  It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost and other duties may be gained without changing the general character of the duties or the level of responsibility entailed.  Consequently, the Fairtrade Foundation will expect to revise this job description from time to time and will consult with the post holder at the appropriate time.

Person Specification

Job Title: Media Officer

Education/ Training

A solid educational background, preferably to degree level, or comparable work experience (E)

Experience

Experience of working in a busy press office and dealing directly with journalists (E)

Experience of drafting and disseminating press releases in a relevant sector (eg charity/not-for-profit, international development or FMCG)  (E)


A successful track record in developing and using digital media channels and social media in order to amplify and disseminate press coverage (E)

Experience of managing administrative systems and acting as the first point of contact for a media team or similar organisation (E)

Previous experience of using specialist journalist contact databases and previous experience of dealing with external media monitoring  and press clippings services (E)

Previous experience of, and familiarity with using Web content management systems (CMS) (E)

Experience of media and social media monitoring and analysis, including use of Google analytics, and tools to measure audience reach, value, sentiment and engagement (E)

Experience of organisation of events with the aim of securing media coverage, and events for journalists (D)

Knowledge/ Technical Skills

  • Excellent written and verbal communications skills (E)
  • Excellent attention to detail and a high standard of accuracy (E)
  • Excellent interpersonal skills and successful team working and the ability to deal confidently with internal and external stakeholders (E)
  • Excellent IT skills including MS Word, Excel, Powerpoint, Outlook and use of content management systems (CMS) for web publishing (E)
  • Ability to multi-task and prioritise a busy workload (E)
  • Willingness to take part in out of hours duty rota (E).

Competencies/

behaviours

  • Passionate Commitment - having passion, dedication and proactively showing support for the work of the Foundation.  Contributing to a positive internal atmosphere and external perception of the Foundation.
  • Embracing Change - flexibility and responsiveness to changing needs.  It is about innovating, doing something new or differently.  It also involves welcoming creative ideas and solutions.
  • Working with Integrity - using a principled approach for every decision and action. Choosing to do the right thing even when it is difficult.
  • Leadership - taking a leadership role regardless of your rank within the hierarchy.  It involves acting with the Foundation’s vision in mind, being decisive and working for the good of the entire organisation and its mission.
  • Teamwork - working in a way which acknowledges the interdependence of people in your team and other teams.  It is also about effective cross-team project working.
  • Positive relationships - fostering and maintaining constructive and professional relationships with colleagues and external stakeholders.

Delivering results - achieving a high quantity of measurable results whilst maintaining, or even raising, quality of work.

  • Managing resources responsibly - managing the Foundation’s resources well.  It involves negotiating best value for the Foundation and ensuring the longevity of the organisation.
  • Information and Knowledge management - working in a way that values the gathering, management and sharing of information (facts and data) and knowledge (understanding gained through experience) of benefit to the Foundation.

Organisational Commitment

  • Knowledge of and commitment to Fairtrade, our values and development issues (E)
  • We want everyone to be ambassadors for the organisation and encourage staff & volunteers to speak at events which on occasion might be during evenings and weekends (E)
  • Commitment to our values: Action, Integrity, Respect, Challenge and Optimism (E)
  • At Fairtrade we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us (E)

* E = Essential      D = Desirable

 

More about The Fairtrade Foundation
About
The Fairtrade Foundation

With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that ... Read more

Posted on: 04 December 2019
Closed date: 03 January 2020
Job ref: MO December 19
Tags: Communications, PR, Intl Development

The client requests no contact from agencies or media sales.