The Green Wave is rolling. Brexit is threatening. The possibilities are enormous for the Green Party, but so are the challenges of maintaining and growing a 10%-plus general election poll rating after the spectacular successes of the May council and European elections. The Green Party has many different parts. The (small) communications team – which deals not only with press but also social media, campaigns and design in head office – is only a fraction of the overall party capacity. External communications need to work with and support internal comms to some 50,000 members. Our content needs to get the right tone, and also the right details, whether about the composition of a council “rainbow alliance” or the appointment of a new head of the European Commission. The head of communications role is a highly challenging, but also an exciting one. This individual will need to strategically lead us in these very endeavours.
It is not primarily operational – it won’t involve large amounts of contact with media, hands-on social management or the campaign details, certainly not day-to-day. We’ll have a press manager for that – also now being appointed, and good people to run other parts of our communications.
The Head of Comms needs to develop and maintain systems to make the most of this diverse, constantly changing network of people across the continent, both paid staff, elected people and volunteers. When Sky wants a breakfast TV interviewee in far West London and none of the obvious people are available, who might know the right person? We have the offer of some great pro bono social media support: how can we best use that? There’s a huge march around an issue that’s at the heart of our policies: how do we ensure we’re at the centre of it?
Most of the people you are dealing with, you won’t be their boss. They won’t be yours. You’ll be great at growing and maintaining relationships – you’ll have to be.
You’ll be comfortable with politics and know about campaigns, the current fast-shifting political landscape. You’ll need an acute political antennae for the big questions, and the ability to sit in a room with senior people from the BBC and ITV, with newspaper editors and political journalists, brief a new social influencer who’s starting out with a whole new social media format or advise campaigners on how to really make a difference.
Principal Roles and Responsibilities
- Work to build the growing elements of the Green Party – the head office staff, the elected representatives and their staff, the volunteers at all levels of the party – into a healthy, highly functioning, cooperative communications network.
- Develop, implement and review a comprehensive communications and media strategy for the Party.
- Identify target audiences, developing strategies to win them over and the best ways to reach them.
- Maintain broad awareness of the political landscape, its threats and opportunities, and plan and map responses to it.
- Increase our reach and impact across a range of communication channels and ensure that the Party has the systems and processes to enable it to intervene effectively in important national debates and discussions.
- Be prepared to deal with adverse situations and events, and be able to respond quickly and effectively to them.
- Proactively take and create opportunities for activities and events across the scope of the role.
- Manage the Press Manager and other communications staff to produce high quality, effective communications to support the goals of the Green Party
- Ensure that communications staff, and the other external communications working with the Party, have access to the information, materials, skills and contacts they need for maximum effectiveness.
- Manage and develop relationships with key broadcast and print outlets at a strategic level.
- Manage the Green Party’s external communications budget to best effect.
- Maintain relationships and information sharing with internal communications and the elections team in the Green Party so that the communications of the Party meet its goals to elect many more Greens and see Green policies implemented
- Ensure that the Party has effective systems to monitor and respond to media coverage and report to the Chief Executive regularly on the impacts.
- Identify, appoint and work with a range of spokespeople, ensuring that the right voices are heard on different topics and that they are properly supported in their roles.
Play a lead role in the Party’s planning for elections at all levels and, during election campaigns, lead in the formation, implementation and review of the campaign communications strategies.
Oversee the design and delivery of both national and local issue-based campaigns in line with the Party’s political and organisational strategies.
Plan and deliver approaches to maximise the positive perception of the party in the national political landscape. Ensure the “voice” of the party is recognisable and distinctive.
Application form and equal opportunity monitoring form is attached. Please email to recrruitment (email listed in JD) within the allocated time frame. Please review the person specifications listed in the attached JD and reach out if you have any queries.