RG7, Reading (Hybrid)
£37,465 - £41,000 per year + benefits
Permanent, Full-time
Job description

Supporting people with sight loss to live the life they choose is at the heart of what we do. The Committed Giving Retention Manager role is an exciting opportunity to join our dynamic Individual Giving team, which plays a vital role in raising funds to support our life-changing services. The role-holder will be responsible for developing customer journeys across all of Guide Dogs’ regular giving program – which includes Sponsor a Puppy and the Lucky Lottery, as well leading a team to deliver the Committed Giving Retention marketing plan to maximise donor income and life-time value by giving our donors the best supporter experience.


This role is 9am to 5pm, Monday to Friday, 35 hours per week, with 26 days paid holiday (excluding bank holidays) a year.


We’re committed to enabling our staff to work where best suits the needs of the individual, their team and the organisation. This is a hybrid-working role and there will be opportunities to work from home as well as the office. We want our staff to flourish and work in environments which maximises their potential and best serves our stakeholders.


We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.


More details about this role, the Organisation and the recruitment process can be found in the attached candidate pack and job description.


We reserve the right to close adverts earlier than the closing date.



Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.



Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.


Candidate requirements

To be able to fulfil this role, the skills and experience we are looking for in a potential candidate include;


  • A proven track record and experience in a results-driven direct marketing environment, managing budgets and a variety of projects to delivery simultaneously.
  • Experience of working across different marketing channels, including print, digital and social media.
  • Be data-driven and be able to interpret a wide range of data from different sources.
  • Demonstrable experience of managing external suppliers.
  • Ability to manage individual and team performance to deliver results.
  • Ability to create a team environment which promotes wellbeing and maximises personal effectiveness.                                                                  


  • A professional marketing qualification or equivalent qualification.
  • Previous exposure to working within the charity sector.
  • Proven experience of managing a team in a fast-paced environment.
  • Demonstrable understanding of GDPR, Fundraising Code of Practice, Gambling Commission legislation and Gift Aid.
  • Demonstrable understanding of developing customer journeys.

For the complete list of essential and desirable criteria necessary to be successful in this role please see the Person Specification within the Job Description below. The candidate pack contains more information about this role & the recruitment process at Guide Dogs.

If you are successful you will need to provide evidence of your right to work in the UK. We cannot provide sponsorship for this role.

How to apply

If you have any accessibility issues or require any support, please contact our Recruitment Team.


Applications need to be made using the online application form, accessed using the ‘apply’ button above.


As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description.


The system has a one-hour time limit. We would advise you to prepare your answers separately and then copy and paste into the online form once finalised. If any mandatory fields are missed, a pop-up box will appear at the top of the page advising which sections require completion.


Please note that you’ll have to upload a CV as this is a mandatory requirement as part of our Safer Recruitment Policy.


Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If there is not enough space in your application form to provide this information, please ensure you upload additional documentation containing the additional detail.


More about The Guide Dogs for the Blind Association

Working at Guide Dogs is much more than just a job. Through the values that guide our work we make a real difference, and change lives. We are ... Read more

Refreshed on: 12 July 2022
Closed date: 19 July 2022 at 23:59
Job ref: 001731
Tags: Fundraising

The client requests no contact from agencies or media sales.