Newark, Nottinghamshire
£25,000 - £28,000 per year
Contract, Full-time
Job description

The Marketing and Partnerships Manager (MPM) will play a key role in this 12-month project to increase adult visitors both onsite and online, encouraging uptake in our learning, special interest and visitor programmes. 

The National Holocaust Centre and Museum

Job Title – Marketing and Partnerships Manager

Contract: - Fixed Term Contract – 12 months

Hours: 37 hours per week

Start date:  To be agreed

Salary: 25K-28K per annum dependent on experience

Annual Leave: 25 days plus 8 Bank Holidays per annum

Reports to:  Director of Operations

Location:  The National Holocaust Centre & Museum, Laxton, Nottinghamshire NG22 0PA.

We are a Covid safe site and are operating within government guidelines which includes working from home. Working arrangements are being kept under review.


Job Purpose and requirements:

We are looking for a passionate and enthusiastic person to take a critical role in increasing our reach, driving footfall, promoting our unique offer and ensuring our non-school programming is audience focused. You will take the lead in developing and implementing high impact, cost effective, integrated marketing strategies that deliver against targets to increase footfall, engagement and income. You will develop key relationships with external stakeholders including tourism networks, local visitor attractions, heritage organisations and local media. You will also build on and develop relationships with faith organisations and special interest groups with the aim of building our numbers of group visitors. You will raise awareness and develop relationships with high profile local organisations such as football clubs and other museum / heritage / cultural arts organisations, identifying any partnership, fundraising or cross-promotional opportunities for sharing with curatorial, education and fundraising colleagues.

The Marketing and Partnerships Manager (MPM) will play a key role in this 12-month project to increase adult visitors both onsite and online, encouraging uptake in our learning, special interest and visitor programmes. 


Key accountabilities will include:

  • Visitor Numbers and Mix - including group bookings.
  • Quantity and level of engagement through all online and offline channels.
  • Generating sector intelligence on satisfaction from which to drive strategic decisions.
  • Development of community, local and regional networks including the media.
  • New community partnerships / collaborations. At least 1 major new partnership.

Main responsibilities

  • Actively encouraging and strengthening links with a range of community groups, encouraging their participation in projects and events.
  • Identifying and creating content and/or distribution partnerships with local, regional and national partners.
  • Cultivating more frequent and higher value partnerships with East Midlands media outlets.
  • Contributing to the growth of visitors/audiences on a local, regional and national level.
  • Executing marketing communications initiatives across print, digital and broadcast (in collaboration with our Digital Content team)
  • Promoting and championing NHCM’s creative and learning programmes to a range of non-school audiences and stakeholders.
  • Promoting NHCM’s offer through attendance at events and networking groups.
  • Consulting with audiences and groups to better understand how NHCM can cater to group needs.
  • Work collaboratively with the wider NHCM team to make best use of resources to deliver an excellent visitor experience.

Knowledge and Skills

  • Education to degree level or with relevant professional qualifications or demonstrable relevant experience.
  • Understanding of the not-for-profit sector, preferably within the heritage sector.
  • Knowledge and understanding of the Holocaust (desirable).
  • Proactive and resourceful, eager to learn and think out-of-the-box.
  • Customer focused with the ability to understand customer needs and develop ideas to translate these into engaging online and/or physical activities.
  • Ability to represent an organisation clearly and compellingly to different audiences.
  • Naturally warm and enthusiastic, you will possess excellent networking, communication and presentation skills.
  • Results driven, you will be the sort of person who is flexible, able to work independently but also enjoys a collaborative working style.
  • Quick to pick things up and are able to see the bigger picture, with commerciality in mind.


  • Minimum of 3 years’ experience in a marketing or partnerships role.
  • Experience in the tourism industry, cultural or heritage attractions, museum or adult learning sectors.
  • Managing own workload, effectively prioritising tasks and meeting deadlines.
  • Experience of developing and managing relationships with external stakeholders.
  • Creativity and flair.
  • Flexibility, positivity and enthusiasm.

Download the job description to see the person specification and find out more about us.

Closing date: Sunday 9th May 2021


Posted on: 22 April 2021
Closed date: 09 May 2021
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.