Birmingham, West Midlands
One person in six has poor literacy skills that impact on every area of their life. A child without good literacy skills will struggle to succeed at school, and as an adult they could be locked out of the job market. Poverty doubles the likelihood that, by the age of five, a child’s literacy skills will be below average.
The National Literacy Trust is dedicated to improving the reading, writing, speaking and listening skills of children who need it most, giving them the best possible chance of success in school, work and life.
We run Literacy Hubs and campaigns in communities where low levels of literacy and social mobility are seriously impacting people’s lives. We support schools and early years settings to deliver outstanding literacy provision, and we campaign to make literacy a priority for politicians, businesses and parents.
Our research and analysis makes us the leading authority on literacy and drives our interventions. Literacy is a vital element of action against poverty and our work changes children’s life stories.
We are now looking for a Campaigns Manager to join our Marketing and Communications Team at our National Literacy Trust Hub, based in Birmingham.
- Salary of £32,000 per annum
- Pension (8% employer contribution)
- Generous annual leave allowance totalling 39 days (including Bank Holidays and office closure between Christmas and New Year)
- Cycle to work scheme
If you have experience of using communications campaigns to create behavioural change, this is a fantastic opportunity to make an amazing difference to the lives of families throughout Birmingham.
Joining a devoted and friendly team, you will use your expertise to extend our reach and help more families gain the literacy skills that will have a massive, positive impact on their futures.
So, if you want to transform the relationship that individuals, families and entire communities have with reading and share our vision of everyone having the tools to reach their potential, we would love to hear from you.
As a Campaigns Manager, you will plan and deliver literacy campaigns for our National Literacy Trust Hubs throughout Birmingham, the Black Country and Manchester.
You will develop innovative campaigns, using a diverse range of channels and platforms to ensure our vision is communicated and our reach is increased.
Specifically, your role will involve:
- Developing campaign messages in line with behavioural change principles
- Targeting specific community audiences, using focus groups and partner engagement
- Working with local partners to align campaign activity
- Extending campaign activity into priority communities
- Integrating the campaign with local programme activity
- Working with the Research Team to implement campaign evaluation mechanisms
To join us as a Campaigns Manager, you will need:
- Significant experience of planning and delivering behaviour change and communications campaigns
- Experience of developing engaging campaign messaging and using a range of channels to reach target audiences
- Prior experience of building partnerships with a range of different organisations
- Knowledge of behaviour change frameworks and principles
- Local or regional campaigning knowledge
- An excellent working knowledge of digital platforms
We are eager to hear from you if you have held the role of Communications Campaign Manager, Behavioural Change Campaign Manager, Charity Marketing Manager, Charity Campaign Manager, Communications Manager, Comms Manager, or Marcoms Manager.
The closing date for this role is the 6th March 2020.
The National Literacy Trust is committed to being an equal opportunities employer and aims to ensure that no job applicant or employee receives less favourable treatment on the grounds of gender, sexual orientation, disability, age, ethnicity or religion.
So, if you’re seeking an engaging and rewarding challenge as a Campaigns Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
Working hours: 35 hours per week