SE1, London
£31,500 - £36,000 per year plus £4452 LW if applicable
Permanent, Full-time
Job description

Job title: Campaign Manager, Legacy Pledger Stewardship and Events

Region: London Office or homebased with travel to London HQ

Directorate: Fundraising

Contract: Permanent. Full Time, 35 hours per week

Salary: £31,500 to £36,000 gross per annum plus £4,452 London Weighting if applicable



About the Royal British Legion

RBL is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.


Our Values and Behaviours

Does the following describe you?

  • An experienced Campaign Manager with a desire to manage the communications to the Royal British Legions’ passionate Legacy supporters.
  • A desire to provide great customer service and support to our supporters through improved supporter journeys.
  • Enjoy and thrive in working in large teams and with others.
  • Passionate about supporting the Armed Forces community.
  • Come to work each day to be the best you can and to learn and develop.
  • A great listener and collaborator, with fantastic project management skills.
  • An encourager, eager to share your knowledge and experience to help others and grow
  • A forward thinker, keen to learn from past performances to effect positive change both your work and your own personal development.

If so, then we would like to hear from you ….


The Role

The Royal British Legion is looking for an experienced Campaign Manager (Legacy Stewardship and Events) within the Individual Giving Fundraising team.

Sitting within the Supporter Development and Engagement team, and reporting into the Product Manager: Legacy, the Campaign Manager (Legacy Stewardship and Events) will be responsible for managing and developing supporter journeys to steward our Legacy Supporters.

You will be responsible for the implementation of supporter strategy and supporter journeys, marketing and managing the Legacy stewardship programme to deliver a first class supporter journeys for these supporters with the aim of retaining supporters, to secure future legacy income for RBL. This will include delivering Direct Mail campaigns, Digital and Email Campaigns, Face-to-Face events, Videos and Webinars among others, ensuring projects are delivered within budget and to target.

The successful candidate will have significant experience of delivering marketing strategies and supporter journeys, delivering complex marketing campaigns. Significant direct marketing technical experience and skills are essential, consisting both offline and online communications. The candidate will also have significant evidence of effective income and expenditure budget management and of producing scenario models and forecasts, coupled with experience of analysing results and using insight to inform strategy and campaign plans. This role is supporter facing, and so the individual must be confident in engaging with supporters, and comfortable presenting to large groups of individuals, both in person and online via videos and webinars, and be willing to travel across the country to attend planned events.

Knowledge of Legacy marketing programmes is ideal but not essential.


The role is primarily office based in Borough High Street with occasional work from other Legion premises, however due to the COVID 19 pandemic the team are currently all working from home.  This role will begin working from home and then follow organisational guidelines on returning to the office and homeworking policies, with potential opportunities to continue to work from home on a regular basis going forward. Please assume a minimum of 1-2 days per week in our London Office. Regular travel across the UK to Legacy events is also required.


Please note that we will be shortlisting and interviewing as roles come in, so please apply as soon as possible as the application window may close early.


How to Apply

Please apply by clicking ‘Apply online’.


Closing date for this role is: 30th September 2021

We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.


More about The Royal British Legion
The Royal British Legion

We help members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round. We also campaign to improve their... Read more

Posted on: 13 September 2021
Closed date: 30 September 2021
Tags: Fundraising