London, Greater London (Hybrid)
£37,702 to £39,602 per annum pro rata, inclusive of London Weighting
Contract, 15 month Fixed Term Contract (maternity cover), 35 hours per week, Full-time
Job description

Job Title: Campaign Manager, Subscription Lotteries 

Region: London (hybrid working)  

Directorate: Fundraising 

Contract: 15 month Fixed Term Contract (maternity cover), Full Time, 35 hours per week 

Salary: £37,702 to £39,602 per annum pro rata, inclusive of London Weighting 


The Role 

At the Royal British Legion, we believe in building on potential. As a Campaign Manager your ability to manage the subscription lotteries programme could have a real impact on people’s lives. 

At its heart, RBL is a people organisation. People who want to do the very best for others, while at the same time making the most of the opportunities and experiences we offer them. 

We are the country’s largest Armed Forces charity, with 210,000 members, 50,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it’s needed. 

As Campaign Manager, Subscription Lotteries you will be responsible for managing RBLs weekly and quarterly lottery products, including marketing and communications to existing players and other supporters to optimise income and retention.  

If successful, the main duties of your role will be: 

  • Plan and manage campaigns to RBL supporters and subscription lottery players end to end. Marketing channels include direct mail, email, telephone, SMS and supporter stewardship events. 

  • Work with the Product Manager – Regular Giving to continually develop the Poppy Lottery and quarterly subscription raffle programme both on and offline.  

  • Work with the Supporter Acquisition team to collaborate on lottery acquisition strategies  

  • Implement supporter development strategies to include welcome communications, upgrade, reactivation and other stewardship based initiatives. 

  • Manage significant income and expenditure 

  • Build effective relationships with partner organisations, managing service delivery to agreed standards and contributing to supplier performance reviews, and contract management as required. 

  • To ensure that all marketing and lottery activities conform to the Fundraising Regulator’s code of practice, the Gambling Commission Licence Conditions and Codes of practice, data protection regulations and all other relevant industry regulations. 

This role will involve hybrid working, travelling on some days (minimum of 2 per week) to our Head Office which is located at Haig House, 199 Borough High Street, London SE1 1AA, and working from home on other days.  

About the Royal British Legion – Careers in Fundraising 

Across the country, in every city and on every street, the RBL is there to support our Armed Forces community.  

With over 200 employees, our Fundraising teams form an important part of this pack. Their passion and collaboration bring in millions of pounds every year. Money that goes on to improve and change the lives of this community.

It's this mission, this scale, this challenge and the values we all live by, that makes the RBL such a fulfilling place to thrive. 

As a directorate we commit to ensuring our supporters feel valued, and driven to deliver fundraising that is effective, agile and sector leading. We do this by putting supporters at the heart of everything we do, and by embedding a learning culture in our teams where process improvement and innovation are embraced and celebrated. 

So, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an inclusive team that faces every challenge together. Whatever your interests and ambitions, we think you’ll find a role here that works for you, with career opportunities right across the UK. 

Diversity Statement 

We believe that the compassion, understanding, and service we show each and every individual should be reflected in the way we all support, respect, and include every individual who works with us. We want everyone involved in our work or receiving our services, to feel proud to contribute to or be part of a diverse and inclusive organisation. 

We recognise that we still have a long way to go to ensure that we make the RBL a truly great and inclusive organisation to work for and be part of so we have set out our commitments to provide a clear path to deliver this ambition. We will keep listening, learning, and sharing our progress and impact 

How to Apply 

Please click ‘Apply Online’ 

Closing date for this role is: Monday 27th June 2022 

We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible. 

More about The Royal British Legion

We help members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round. We also campaign to improve their... Read more

Posted on: 06 June 2022
Closed date: 27 June 2022 at 23:59
Tags: Campaigning, Fundraising

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