London, Greater London
£55,000 - £58,000 per year
Permanent, Full-time
Job description

Job title: Head of Supporter Development and Engagement

Region: London

Directorate: Fundraising

Contract: Permanent. Full Time, 35 hours per week

Salary: £55,000 to £58,000 gross per annum plus £4,452 London Weighting Allowance



About The Royal British Legion

Careers in Fundraising

Across the country, in every city and on every street, the Legion is there to support our Armed Forces community. As the largest charity of our kind, we have 235,000 members, 60,000 volunteers and a network of partners all helping us give support wherever and whenever it's needed.


With over 200 employees, our Fundraising teams form an important part of this pack. Their passion and collaboration bring in millions of pounds every year. Money that goes on to improve and change the lives of this community.


It's this mission, this scale, this challenge and the values we all live by, that makes the Legion such a fulfilling place to thrive.


As a directorate we commit to ensuring our supporters feel valued, and driven to deliver fundraising that is effective, agile and sector leading. We do this by putting supporters at the heart of everything we do, and by embedding a learning culture in our teams where process improvement and innovation are embraced and celebrated.


So, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an inclusive team that faces every challenge together. Whatever your interests and ambitions, we think you’ll find a role here that works for you, with career opportunities right across the UK.



The Role

The Royal British Legion is looking for an experienced Head of Supporter Development and Engagement within the Individual Giving Fundraising team. Sitting within the Fundraising Directorate, the Head of Supporter Development and Engagement will be responsible for managing and developing RBLs large supporter base.


You will be responsible for the implementation of supporter strategy and supporter journeys, marketing and managing Individual Giving programme to deliver a first-class supporter journeys for these supporters with the aim of communicating with our supporters, to secure future income for RBL. This will include delivering Direct Mail campaigns, Digital and Email Campaigns, Face-to-Face events, Videos and among others, ensuring that the team delivers all projects to budget and to target.


The successful candidate will have significant experience of leading teams, delivering marketing strategies and delivering complex marketing campaigns. Significant direct marketing technical experience and skills are essential, consisting of both offline and online communications. The candidate will also have significant evidence of effective income and expenditure budget management and of producing scenario models and forecasts, coupled with experience of analysing results and using insight to inform strategy and campaign plans. The individual must be confident in engaging with supporters, and comfortable presenting to large groups of individuals, both in person and online via videos and webinars, and be willing to travel across the country to attend events where necessary.


The role is primarily office based in our Head office, which is located at Haig House, 199 Borough High Street, London SE1 1AA, with occasional work from other RBL premises. However due to the COVID 19 pandemic the team are currently all working from home. This role will begin working from home and then follow organisational guidelines on returning to the office and homeworking policies, with potential opportunities to continue to work from home on a regular basis going forward. Please assume a minimum of 1-2 days per week in our London Office. Regular travel across the UK to events is also required.


As an inclusive employer, we welcome conversations on flexible working and any reasonable adjustments that may be required.


Diversity Statement

We believe that the compassion, understanding and service we show each, and every individual customer should be reflected in the way we all support, respect and include every individual who works with us.

It’s because of this that we have strived hard to create a One Legion culture that we can all feel part of and succeed in. It’s why we make sure that you have the opportunities you need to learn and develop. It’s why we’re invested in making RBL a truly inclusive place to work, where everyone can be themselves. It’s why you’re welcome, whoever you might be.

It’s why we welcome applications from people with diverse backgrounds and experiences.


How to Apply

Please apply by clicking ‘Apply online’.


Closing date for this role is: Sunday 5th December 2021.


We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.

More about The Royal British Legion

We help members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round. We also campaign to improve their... Read more

Posted on: 19 November 2021
Closed date: 05 December 2021
Tags: Fundraising