Job Title: Regional Public Relations Officer, Wales and Northern Ireland
Region: Home working, Wales
Directorate: Marketing and Remembrance
Contract: Permanent, Full Time, 35 hours per week
Salary: £26,550 to £28,025 per annum
At the Royal British Legion, we believe in building on potential. As Regional PR Officer for Wales, your ability to initiate, plan, co-ordinate, respond to, advise on and implement a range of PR and media activities could have a real impact on people’s lives.
At its heart, RBL is a people organisation. People who want to do the very best for others, while at the same time making the most of the opportunities and experiences we offer them.
We are the country’s largest Armed Forces charity, with 210,000 members, 50,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it’s needed.
As Regional PR Officer South you will be responsible for securing maximum public awareness of and support for the charity and its work as part of the Public Relations team.
You will work on high profile campaigns and events such as the annual Poppy Appeal. In recent years, the RBL’s PR Team has been at the heart of a series of major national events including the 75th anniversaries of D-Day, VE Day and VJ Day and the charity’s centenary service at Westminster Abbey attended by Her Majesty The Queen.
The work of the RBL’s PR team extends year-round and includes delivering creative campaigns to tell the stories of people we help, driving awareness of our political campaigning activity, developing stories and content for use across the organisation, working with high-profile ambassadors and engaging with national media during key events.
If successful, the main duties of your role will be:
- Identifying opportunities for increasing public awareness and understanding of the work of the RBL.
- Researching, developing and co-ordinating media campaigns on behalf of the RBL. Writing and editing press releases; articles for in-house and external publications, creating speeches and items for the organisation's website and intranet. Answering enquiries from journalists and other organisations and speaking in public at presentations and press conferences.
- Developing and maintaining good working relations with the media, including national newspapers, magazines, radio and television.
- Working with the Digital team to develop content relevant for our social media channels.
- Co-ordinating with national PR staff to ensure communications activity in the RBL’s regional offices is consistent with overall strategic communications objectives.
- Identifying key opportunities, gaining buy in and support for initiatives and acting as a representative of the RBL.
- Offering support to RBL members and staff regarding PR policies, practices, procedures, programs and actions, fostering an awareness and understanding of the importance of sharing knowledge and beneficiary experience.
- Providing a critical supporting role to the Regional PR Manager; assisting in the preparation, delivery and reporting of key performance indicators.
Providing event management assistance in support of Marketing and Communications objectives; including guest and volunteer logistics and support, supplier management, securing of venue and programme/scheduling.
About the Royal British Legion – Careers in Marketing and Remembrance
Across the country, in every city and on every street, the RBL is there to support our Armed Forces community.
Our Marketing and Remembrance teams ensure that the RBL’s key messages are delivered and understood by people across the nation. Not just by those we are here to support, but by everyone in this country who owe a debt of gratitude to all who have served. It's this mission, this scale, this challenge and the values we all live by, that makes the Legion such a fulfilling place to thrive.
Whether it’s through our Brand, press and television coverage, or integrated digital campaigns, as a member of our Marketing and Remembrance teams, you’d help ensure the unique contribution of the Armed Forces community is never forgotten. While inspiring people to engage with the Legion and make an impact for good.
This team is made up of people with a broad range of skills from an even broader range of sectors. If you were to join, together you’d implement the brand and marketing strategy, and deliver events like the Festival of Remembrance.
So, whatever your talents and expertise, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an inclusive team that faces every challenge together. We think you’ll find a role here that works for you.
We believe that the compassion, understanding, and service we show each and every individual should be reflected in the way we all support, respect, and include every individual who works with us. We want everyone involved in our work or receiving our services, to feel proud to contribute to or be part of a diverse and inclusive organisation.
We recognise that we still have a long way to go to ensure that we make the RBL a truly great and inclusive organisation to work for and be part of, so we have set out our commitments to provide a clear path to deliver this ambition. We will keep listening, learning, and sharing our progress and impact.
How to Apply
Please click “Apply” online
Closing date for this role is: Sunday 3rd July 2022
We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.
The client requests no contact from agencies or media sales.