£36,500 per year
Contract, Full-time
Job description


Job title: Retail Marketing Manager

Region: Homebased - South England, with some travel into London Head Office as required

Directorate: Fundraising

Contract: 6 Month contract, full time 35 hours per week

Salary: £36,500 per annum pro rata



About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.


Our Values and Behaviours

Does the following describe you?


  • A desire to provide a great customer service and support

  • Enjoy and thrive when working in teams and with others

  • Passionate about supporting the Armed Forces community and honouring their contribution

  • Come to work each day to be the best you can and to learn and develop

  • An encourager, eager to share your knowledge and experience to help others


If so then we would like to hear from you ….


The Role


The purpose of this role is to deliver key marketing objectives for the Poppy Shop, the official online shop of the Royal British Legion – to drive sales, deliver growth through new customer acquisition and overall brand awareness of the Poppy Shop. Specifically, the role will be:



  • Responsible for the advertising and marketing of all Poppy Shop products, ensuring marketing communications are relevant to the target audience, timely and an effective use of budget.

  • Working with the buying function to create and execute a multi-channel marketing plan based on new and existing products that will drive topline revenue and interest for the Poppy Shop.

  • Using product knowledge and customer insight to create campaigns that are supporter focused, engaging and drive customer action.

  • Liaising with external suppliers and internal functions to ensure marketing plan is executed on time, on budget and in keeping with the main Legion brand activities.

  • Implementation and continual review of a robust email strategy applying segmentation, personalisation and targeting where appropriate to deliver retention targets through robust journey planning

The successful candidate will have strong demonstrable experience in marketing within a multi-channel retail environment, including full project management of integrated direct marketing, advertising and other customer communication campaigns. Ideally, the successful candidate would have experience in planning, executing and reviewing digital marketing campaigns. They will also be comfortable controlling and planning marketing spends, monitoring ROI, and be able to demonstrate success in achieving commercial targets.


The candidate will be customer focused and have strong planning, organising and communication skills.


Due to the evolving ways of working, and the impact of COVID, this role is remote based with access to the regional offices or the Head office as required. Willingness to work outside of normal office hours when appropriate, such as Remembrance-tide is important.




How to Apply

Please apply by clicking ‘Apply Online’


Closing date: Sunday 9th August 2020

Virtual Interviews: w/c 17th August 2020


More about The Royal British Legion
The Royal British Legion

We help members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round. We also campaign to improve their... Read more

Posted on: 24 July 2020
Closed date: 09 August 2020
Tags: Fundraising, Marketing