London, Greater London (Hybrid)
£26,550 to £28,025 per annum, plus £4,452 London Weighting if applicable
Permanent, Full-time
Job description

Job Title: Social Media Officer 

Region: London (hybrid working) or Home Based 

Directorate: Remembrance and Marketing 

Contract: Permanent, Full Time, 35 hours per week 

Salary: £26,550 to £28,025 per annum, plus £4,452 London Weighting if applicable 

The Role 

At the Royal British Legion, we believe in building on potential. As a Social Media Officer your ability to manage day-to-day interactions with supporters, and create, curate, share and monitor content across the Legion’s social media channels could have a real impact on people’s lives. 

At its heart, RBL is a people organisation. People who want to do the very best for others, while at the same time making the most of the opportunities and experiences we offer them. 

We are the country’s largest Armed Forces charity, with 210,000 members, 50,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it’s needed. 

As a Social Media Officer, you will be responsible for building and maintaining close working relationships with the Marketing and other teams ensure content is joined up and effective in maximising engagement with key audiences. 

If successful, the main duties of your role will be: 

  • Daily monitoring, responding and reporting of online conversations relating to the Legion. 

  • Identifying and assessing potential reputation risks to the Legion across all social media channels and managing the effective escalation and appropriate responses.  

  • Writing and editing of copy and creating multimedia assets for social media as required. 

  • Maintaining and updating accounts across key social media platforms as directed by the Social Media Manager. 

  • Identifying potential social media influencers and nurture relationships with key supporters. 

  • Supporting the Social Media Manager in implementing the social media strategy and ensuring a consistent message is shared with our key audiences. 

  • Maintaining a proactive approach to communications with the Fundraising Directorate to support engagement with Events and Campaigns. 

  • Leading on monthly reporting and support the Social Media Manager on campaign-specific  reporting across all social media channels 

  • Staying informed of upcoming trends and developments within the field of social media and share regular insights across the team. 

The successful candidate will have demonstrable experience of managing online communities and creating content for social media platforms. You will be organised and proactive individual with the ability to manage multiple deadlines and projects, who should be equally comfortable working independently and as part of smaller working groups.   

Please note that this role can be based at our London office, which is located at Haig House, 199 Borough High Street, London SE1 1AA, or can be Home based. London Weighting will be offered to candidates based at Haig House with an expectation to attend the London office regularly (minimum of 2 days per week). Candidates taking up the role on a remote basis from Home will not be eligible for London Weighting. 

About the Royal British Legion – Careers in Marketing and Remembrance 

Across the country, in every city and on every street, the RBL is there to support our Armed Forces community.  

Our Marketing and Remembrance teams ensure that the RBL’s key messages are delivered and understood by people across the nation. Not just by those we are here to support, but by everyone in this country who owe a debt of gratitude to all who have served. It's this mission, this scale, this challenge and the values we all live by, that makes the Legion such a fulfilling place to thrive. 

Whether it’s through our Brand, press and television coverage, or integrated digital campaigns, as a member of our Marketing and Remembrance teams, you’d help ensure the unique contribution of the Armed Forces community is never forgotten. While inspiring people to engage with the Legion and make an impact for good. 

This team is made up of people with a broad range of skills from an even broader range of sectors. If you were to join, together you’d implement the brand and marketing strategy, and deliver events like the Festival of Remembrance. 

So, whatever your talents and expertise, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an inclusive team that faces every challenge together. We think you’ll find a role here that works for you. 

Diversity Statement 

We believe that the compassion, understanding, and service we show each and every individual should be reflected in the way we all support, respect, and include every individual who works with us. We want everyone involved in our work or receiving our services, to feel proud to contribute to or be part of a diverse and inclusive organisation. 

We recognise that we still have a long way to go to ensure that we make the RBL a truly great and inclusive organisation to work for and be part of so we have set out our commitments to provide a clear path to deliver this ambition. We will keep listening, learning, and sharing our progress and impact. 

How to Apply 

Please Click "Apply Online"

Closing date for this role is: Tuesday 7th June 2022 

We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible. 


More about The Royal British Legion

We help members of the Royal Navy, British Army, Royal Air Force, veterans and their families all year round. We also campaign to improve their... Read more

Posted on: 17 May 2022
Closed date: 07 June 2022 at 23:59
Tags: Fundraising

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